Ch 8: MTTC Marketing: Customer Service

About This Chapter

Use our helpful videos to study the major components of customer service. These engaging video lessons and quizzes can help you prepare for the MTTC Marketing Education teacher certification exam.

MTTC Marketing: Customer Service - Chapter Summary

In this chapter, you'll be able to see examples and review the different types of customer service found in marketing. The lessons cover the following topics in a clear and easy-to-understand way:

  • Qualities of good customer service
  • Customer satisfaction
  • Customer relations
  • Customer relationship management

These video lessons are taught by marketing experts who use interesting graphics and examples to present key marketing concepts. The text transcripts provide an easy way to review main vocabulary terms, and you can use the embedded tags in the videos to easily go back to any parts that may need a second look. There are also multiple-choice quizzes for each video that include questions in a format similar to items on the actual MTTC exam.

5 Lessons in Chapter 8: MTTC Marketing: Customer Service
Test your knowledge with a 30-question chapter practice test
What Is Customer Service? - Definition, Types & Role in Marketing

1. What Is Customer Service? - Definition, Types & Role in Marketing

Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met.

What is Customer Satisfaction? - Definition & Examples

2. What is Customer Satisfaction? - Definition & Examples

Customer satisfaction is essential for business success in today's marketplace. In this lesson, you'll learn what customer satisfaction is and be provided some examples. A short quiz follows the lesson.

Customer Relations: Definition & Concept

3. Customer Relations: Definition & Concept

Cultivating customer relations is crucial to the success of any business. In this lesson, you'll learn about customer relations including some of its key concepts. A brief quiz follows the lesson.

Customer Relationship Management and Marketing Technology

4. Customer Relationship Management and Marketing Technology

Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.

Customer Relationship Management: Using CRM to Focus on Customers

5. Customer Relationship Management: Using CRM to Focus on Customers

Customer relationship management (CRM) is an enterprise business system that organizations utilize to acquire, enhance, and retain relationships with customers. This lesson explores how CRM helps organizations become more customer-focused and profitable by combining functional processes with business operations.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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