Ch 6: MTTC Marketing: Distribution Channels

About This Chapter

Enjoy these helpful video lessons about distribution channels in order to prepare for the MTTC Marketing Education exam. After the videos, see how you fare on the self-assessment quizzes.

MTTC Marketing: Distribution Channels - Chapter Summary

These lessons will teach you about distribution channels by introducing you to key concepts and processes that those in the marketing field are expected to know. Examine different methods by which products and services are dispensed. This chapter will prepare you for MTTC Marketing Education questions on:

  • The purpose of a marketing channel
  • Channel intermediaries
  • Different kinds of intermediaries
  • Retail distribution strategies
  • Non-store retailing
  • Horizontal and vertical channel conflicts
  • Supply chain management
  • Key logistics to know for goods and services
  • Evolving e-commerce and m-commerce markets

Wonderful instructors with a passion for education have organized these short video lessons to help you prepare for the MTTC Marketing exam. Get to know distribution channels from top to bottom through the video and text lessons, and then test your skills with the self-assessment quizzes.

Objectives of the Distribution Channels Chapter

Teachers in the state of Michigan need to pass the Michigan Test for Teacher Certification (MTTC) if they wish to be licensed to teach. The MTTC Marketing Education exam includes 100 multiple-choice questions divided among three content areas. The category of marketing functions makes up 40% of the 100 questions on the test, and this section includes the topics covered within this lesson. Specifically, this chapter helps prepare you to answer related to the 'Understand distribution processes ' test objective. You will have four-and-a-half hours to complete the paper-based test.

11 Lessons in Chapter 6: MTTC Marketing: Distribution Channels
Test your knowledge with a 30-question chapter practice test
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Marketing Utilities Performed by Intermediaries

3. Marketing Utilities Performed by Intermediaries

Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.

Types of Wholesale Intermediaries

4. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

5. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

6. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Channel Conflict: Horizontal & Vertical Conflict

7. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

8. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Systems That Influence Cooperation in the Supply Channel

9. Systems That Influence Cooperation in the Supply Channel

The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.

Logistics of Goods and Services

10. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

11. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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