Ch 16: MTTC Marketing: Ethics & Social Responsibility

About This Chapter

Review the importance of ethical behavior in marketing to prepare for the MTTC Marketing Education exam. Our helpful video lessons and quizzes cover ethics of general and cause-related marketing as well as corporate social responsibility.

MTTC Marketing: Ethics & Social Responsibility - Chapter Summary

The videos in this chapter are designed to help you prepare for questions on marketing ethics that you may encounter on the MTTC Marketing Education exam. The short lessons contain examples and definitions of:

  • Marketing ethics
  • Ethics in cause-related marketing
  • Business ethics
  • Corporate social responsibility

Our videos are led by experienced instructors who present information in a straightforward way that is easy to comprehend and retain. There are also video transcripts that allow you to quickly look up main vocabulary terms, and the corresponding quizzes can help you test your comprehension and decide if you are ready to move on to the next topic.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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