Ch 13: MTTC Marketing: Financial Principles

About This Chapter

Prepare for the MTTC Marketing Education exam with this chapter that provides an overview of financial principles that pertain to marketing. The video lessons and quizzes discuss topics ranging from the role of a financial manager and securing operating funds to sources of long-term financing.

MTTC Marketing: Financial Principles - Chapter Summary

This chapter includes multiple videos that discuss the basic principles of finance as they apply to marketing. Prepare for the MTTC Marketing Education exam through lessons that cover:

  • Financial managers
  • Financial planning
  • Financial controls and operating funds
  • Debt and equity
  • Short- and long-term financing
  • Consumer and business credit

This chapter is divided into multiple lessons, each of which includes a short, engaging video, text transcript and multiple-choice quiz. You can easily go back to any parts of the videos that you need to re-review with the embedded video tags.

7 Lessons in Chapter 13: MTTC Marketing: Financial Principles
Test your knowledge with a 30-question chapter practice test
The Role and Responsibilities of Financial Managers

1. The Role and Responsibilities of Financial Managers

Financial managers play a pivotal role in the success of companies. In this lesson, you'll learn about the duties and responsibilities of financial managers. You'll also have a chance to take a short quiz after the lesson.

The Financial Planning Process

2. The Financial Planning Process

Financial planning is essential for the success of any business. In this lesson, you'll learn about the financial planning process that businesses perform, including preparation of a master budget, capital budget and cash budget.

Establishing Financial Controls & Securing Operating Funds

3. Establishing Financial Controls & Securing Operating Funds

Financial controls are important to monitor the financial health of companies. In this lesson, we will introduce different financial controls and learn how firms secure operating funding.

Debt Capital Vs Equity Capital

4. Debt Capital Vs Equity Capital

Sufficient capital is essential for starting, maintaining and growing a business. In this lesson, you'll learn how a corporation can raise capital through equity and debt. You'll also learn about the advantages and disadvantages of each approach.

Sources of Short-Term Financing

5. Sources of Short-Term Financing

Companies often need to utilize financing to cover shortfalls in cash flow. In this lesson, you'll learn about sources of short-term financing available to companies including trade credit, lines of credit, bank loans and credit cards.

Sources of Long-Term Financing

6. Sources of Long-Term Financing

Some businesses require a large amount of capital to get off the ground or expand. In this lesson, you'll learn about sources of long-term financing, including commercial loans, selling equity and issuing debt.

Principles of Business & Consumer Credit

7. Principles of Business & Consumer Credit

More and more, world economies are relying more on credit and less on cash as a medium of exchange. In this lesson, we'll define credit, discuss the differences between business and consumer credit, and talk about the economic impact of credit.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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