About This Chapter
MTTC Marketing: Human Relations & Leadership Skills - Chapter Summary
Aside from a basic definition of leadership, the video lessons profile the various management levels and their function so you're prepared for the MTTC Marketing Education test. You can learn the material through the video lessons, but a review can occur through lesson transcripts and quizzes. These topics give you an idea of what's taught in this chapter:
- Role and levels of managers in organizations
- Importance of managerial skills
- Examination of managerial roles by Henry Mintzberg
- Functions of management: controlling, planning, organizing and leading
- Types and ways to plan as a manager
- The process of strategic management
- Role of leaders
This informative chapter details different views on management roles and the many types and functions of managers. An understanding of basic and advanced topics prepares you for a range of questions that you may encounter on the MTTC Marketing Education certification exam.
MTTC Marketing: Human Relations & Leadership Skills Chapter Objectives
The objective of the MTTC Marketing test is to examine what you know regarding the purpose of marketing and how it influences technology, career development and ethics. There are three subareas of the paper-based test, and you may encounter questions on the key concepts taught in this chapter within the marketing foundations area; this area makes up 40% of the test question.
In relation to human relations and leadership skills, you may be asked about the importance of management skills in a business setting, functions of various managers, management levels, human resource management and ethics in decision making. The multiple-choice test contains 100 questions that must be completed in 4.5 hours.
1. Management in Organizations: Top, Middle & Low-Level Managers
The role of a manager in organizations is complex. While managers can come in different shapes and sizes they all share the task of utilizing people and resources to achieve organizational goals. This lesson will discuss the roles and functions of management found in each of the three levels of management.
2. Managerial Skills: How Good Managers Promote Productivity
This lesson will discuss the types of skills a manager needs, including technical, human, and conceptual skills. You'll learn how each of these skill sets impacts a manager's ability to effectively lead his or her employees.
3. Henry Mintzberg's Managerial Roles
There are many roles a manager has within an organization. Henry Mintzberg describes ten specific managerial roles most commonly seen within organizations. This lesson will discuss each of these roles and what behaviors are associated with them.
4. Four Functions of Management: Planning, Organizing, Leading & Controlling
A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.
5. Planning as a Function of Management
In this lesson, you will learn the role of planning as a function of management. Discover the advantages of and barriers to planning, and how it is used to achieve organizational goals.
6. Types of Planning: Strategic, Tactical, Operational & Contingency Planning
This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning. Terms, such as single-use plans, continuing plans, policy, procedure and rule, will also be defined.
7. The Strategic Management Process
We will be reviewing the strategic management process, starting with the four main steps of the process. These steps provide the foundation for understanding strategic management as a whole and will serve you well as you deal with management decision-making situations.
8. Organizing as a Function of Management
Once a plan is in place, a manager must put it into action. This lesson explains the role of organizing as a function of management as well as its relationship with planning.
9. Leading as a Function of Management
This lesson teaches you about leading as a function of management by examining the surprising similarities between two very different leadership scenarios: leadership at war and leadership in the workplace.
10. Leadership: Leaders & Their Role in Organizations
Leadership is the action of leading employees to achieve goals. It plays an important role in employee performance and productivity. Learn about how leaders influence employee behavior in this lesson.
11. Controlling as a Function of Management
In this lesson, we will explore the role of controlling as a function of management and its use of various control mechanisms to reach organizational goals.
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Other chapters within the MTTC Marketing Education (036): Practice & Study Guide course
- MTTC Marketing: Marketing Principles
- MTTC Marketing: Researching, Collecting & Evaluating Data
- MTTC Marketing: Strategies & Segmentation
- MTTC Marketing: Product Management
- MTTC Marketing: Pricing Strategies
- MTTC Marketing: Distribution Channels
- MTTC Marketing: The Selling Process
- MTTC Marketing: Customer Service
- MTTC Marketing: Role & Impact of Promotion
- MTTC Marketing: Merchandising
- MTTC Marketing: Economics Overview
- MTTC Marketing: The Marketing Plan
- MTTC Marketing: Financial Principles
- MTTC Marketing: Business Communication
- MTTC Marketing: International Business
- MTTC Marketing: Ethics & Social Responsibility
- MTTC Marketing: Human Resource Management
- MTTC Marketing: Information Management
- MTTC Marketing: Education Programs
- MTTC Marketing: Professional Development
- MTTC Marketing Education Flashcards