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Ch 1: MTTC Marketing: Marketing Principles

About This Chapter

This chapter on marketing principles features lessons on essential marketing concepts that can help you prepare to take the MTTC Marketing Education test. After reviewing each lesson, you can take a quiz to test your understanding.

MTTC Marketing: Marketing Principles - Chapter Summary

The engaging videos in this chapter cover some of the marketing strategies and concepts you'll need to know for the MTTC Marketing Education subject test. This chapter will go over the following topics:

  • Definition of marketing
  • Different types of market orientation
  • Overview of marketing strategy
  • Outside influences on marketing strategy
  • Laws and regulations surrounding marketing
  • Differences between international and local marketing
  • How marketing affects society

You'll be able to study these topics quickly by watching videos that are under ten minutes in length. You can also use the accompanying printable worksheets to review the topics further.

Objectives of the MTTC Marketing: Marketing Principles Chapter

The MTTC Marketing Education test is designed for those who wish to become certified marketing teachers in Michigan. The test is split into three sections, the first of which is Marketing Foundations. This marketing principles chapter will help you become familiar with the style and content of the questions contained in the Marketing Foundations section, which constitutes 40% of the total test questions.

The MTTC Marketing Education test consists of a total of 100 multiple-choice questions that test your understanding of marketing concepts. You'll have up to four hours and thirty minutes to complete this paper-based test.

9 Lessons in Chapter 1: MTTC Marketing: Marketing Principles
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

3. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Marketing Environment: External Influences on Marketing Strategy

4. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Attitudes, Values & Belief: Social Factors in Marketing

5. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Consumer and Industry Reaction to the Market and Economy

6. Consumer and Industry Reaction to the Market and Economy

Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

The Political and Legal Environment of Marketing

7. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Foreign and Domestic Business Competition: Definition and Regulations

8. Foreign and Domestic Business Competition: Definition and Regulations

Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Social Significance of Marketing

9. Social Significance of Marketing

Marketing plays a significant part in society. In this lesson, we will explore the social significance of marketing by discussing its impact on consumerism, social status, and how it reinforces our personal values.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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