About This Chapter
MTTC Marketing: Researching, Collecting & Evaluating Data - Chapter Summary
This study guide will cover topics related to the collection and study of data as it pertains to marketing that you may encounter on the MTTC Marketing Education exam. This chapter will prepare you to answer questions related to:
- Market research and its role in marketing strategy
- Designing research studies and projects
- Assessing marketing data using a variety of tools
- Identifying potential errors in research methodologies
- Deciding when market research is an efficient tool
- Descriptive statistics
Our trained instructors have organized these video lessons to help you review the best ways to use research data. Once you think you've got a handle on the world of marketing data, test your skills with our self-assessment quizzes.
Objectives of the Researching, Collecting & Evaluating Data Chapter
Passing the Michigan Test for Teacher Certification (MTTC) Marketing Education test is required for all teachers seeking a marketing credential to teach in Michigan. Of the questions on the Marketing Education test, 40% of them are focused on marketing functions, including the role of data research and evaluation. All of the questions on the Marketing Education test are multiple choice and were designed to examine your fluency in a set standard of marketing concepts. You will have four-and-a-half hours to complete the test. To pass, you must earn a score of 220.
1. Marketing Research: Definition, Purpose and Role in Marketing Strategy
If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!
2. How to Design Market Research Studies
Market research studies can be categorized as exploratory, descriptive, or causal. This lesson defines the three categories, explains their basic design elements, and provides examples on when to use the different types of research.
3. How to Establish a Marketing Research Project
Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.
4. How to Interpret Marketing Data
Interpreting marketing data requires a clear focus on what you need or want to learn from that data, as well an objective eye. This lesson describes the types of data collection that are most common and the questions to consider when reviewing analyzed data.
5. How to Identify Sources of Error in Marketing Research Data
Market research can be valuable when companies are making strategic decisions on how to market their products. But, research is only as good as the methodology used to collect the data. This lesson examines what can go wrong in data collection.
6. How to Evaluate Survey Questions & Design
This lesson discusses surveys used in market research. We'll review some objectives for surveys, typical types of survey questions, and the importance of wording, routing, sequencing, length, and layout.
7. Determining When Marketing Research Is the Best Solution
Marketing professionals often need to determine solutions for problems related to Price, Product, Pricing, and Promotion (i.e. the __Marketing Mix__). From the various __Marketing Research__ options available, it is important to assess the validity of different research methods that can be used along with sources of information, relevance, and reliability of information.
8. What Are Descriptive Statistics? - Definition and Uses
This lesson is a simple walk-through of the common types of descriptive statistics and why they are important for understanding psychological research. You will likely be familiar with many of them but some you may not be.
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Other chapters within the MTTC Marketing Education (036): Practice & Study Guide course
- MTTC Marketing: Marketing Principles
- MTTC Marketing: Strategies & Segmentation
- MTTC Marketing: Product Management
- MTTC Marketing: Pricing Strategies
- MTTC Marketing: Distribution Channels
- MTTC Marketing: The Selling Process
- MTTC Marketing: Customer Service
- MTTC Marketing: Role & Impact of Promotion
- MTTC Marketing: Merchandising
- MTTC Marketing: Economics Overview
- MTTC Marketing: The Marketing Plan
- MTTC Marketing: Financial Principles
- MTTC Marketing: Business Communication
- MTTC Marketing: International Business
- MTTC Marketing: Ethics & Social Responsibility
- MTTC Marketing: Human Resource Management
- MTTC Marketing: Human Relations & Leadership Skills
- MTTC Marketing: Information Management
- MTTC Marketing: Education Programs
- MTTC Marketing: Professional Development
- MTTC Marketing Education Flashcards