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Ch 34: MTTC Psychology: Attitudes and Persuasion

About This Chapter

We can help you review what is known about attitudes and persuasion as you prepare for the MTTC Psychology Exam. Our video lessons and self-assessment quizzes give you different ways to approach the material to enhance your comprehension.

MTTC Psychology: Attitudes and Persuasion - Chapter Summary

The lessons in this chapter will help you learn about the formation of attitudes, different kinds of attitudes, and the ways in which they can be changed through various means of persuasion. The videos present the following information to help you prepare for the MTTC Psychology Exam:

  • The ABC Model of attitudes
  • Implicit vs. explicit attitudes
  • Elaboration Likelihood Model of Persuasion
  • The role of emotion
  • Persuasion techniques
  • Subliminal messages
  • Attitude inoculation
  • Theory of Planned Behavior

Our experienced instructors will review all aspects of attitudes and persuasion, highlighting the most salient points, in preparation for the test. Having several different approaches can make it easier to retain the significant information and can make reviewing it enjoyable.

MTTC Psychology: Attitudes and Persuasion Chapter Objectives

The MTTC Psychology Exam evaluates your knowledge and understanding of all areas within the field of psychology. Your score is used to determine your eligibility for a teacher's license in the state of Michigan. A passing score is 220 or higher. The topics in this Attitudes and Persuasion chapter fall within the Social Behavior subarea of the exam which is equal to 14% of the test items. The self-assessment quizzes you can take after each video lesson will give you practice with addressing the types of questions you'll find on the actual exam.

There are 100 multiple-choice questions on the exam. You will be asked to read a passage or question and select the correct answer from among several that are presented to you.

8 Lessons in Chapter 34: MTTC Psychology: Attitudes and Persuasion
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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