About This Chapter
MTTC Psychology: Attitudes and Persuasion - Chapter Summary
The lessons in this chapter will help you learn about the formation of attitudes, different kinds of attitudes, and the ways in which they can be changed through various means of persuasion. The videos present the following information to help you prepare for the MTTC Psychology Exam:
- The ABC Model of attitudes
- Implicit vs. explicit attitudes
- Elaboration Likelihood Model of Persuasion
- The role of emotion
- Persuasion techniques
- Subliminal messages
- Attitude inoculation
- Theory of Planned Behavior
Our experienced instructors will review all aspects of attitudes and persuasion, highlighting the most salient points, in preparation for the test. Having several different approaches can make it easier to retain the significant information and can make reviewing it enjoyable.
MTTC Psychology: Attitudes and Persuasion Chapter Objectives
The MTTC Psychology Exam evaluates your knowledge and understanding of all areas within the field of psychology. Your score is used to determine your eligibility for a teacher's license in the state of Michigan. A passing score is 220 or higher. The topics in this Attitudes and Persuasion chapter fall within the Social Behavior subarea of the exam which is equal to 14% of the test items. The self-assessment quizzes you can take after each video lesson will give you practice with addressing the types of questions you'll find on the actual exam.
There are 100 multiple-choice questions on the exam. You will be asked to read a passage or question and select the correct answer from among several that are presented to you.
1. The ABC Model of Attitudes: Affect, Behavior & Cognition
Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.
2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons
In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.
3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route
The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.
4. How Emotion Influences Attitudes and Persuasion
Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.
5. Types of Persuasion Techniques: How to Influence People
It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.
6. Subliminal Messages: Definition, Examples & Validity
The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.
7. Attitude Inoculation: Definition, Explanation & Examples
Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.
8. Theory of Planned Behavior: Definition, Examples & Usefulness
Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.
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Other chapters within the MTTC Psychology (011): Practice & Study Guide course
- MTTC Psychology: History and Approaches
- MTTC Psychology: Overview of Contemporary Psychology
- MTTC Psychology: Introduction to Research Methods
- MTTC Psychology: Ethical Considerations in Research
- MTTC Psychology: Psychological Testing
- MTTC Psychology: Theoretical Approaches in Counseling
- MTTC Psychology: Theoretical Approaches to Human Growth and Development
- MTTC Psychology: Genetic Influences on Development
- MTTC Psychology: Prenatal and Infancy Development
- MTTC Psychology: Childhood Growth and Development
- MTTC Psychology: Adolescence Growth and Development
- MTTC Psychology: Adult Growth and Development
- MTTC Psychology: Sensory and Perceptual Development
- MTTC Psychology: Cognitive Development
- MTTC Psychology: Creativity and Intelligence Development
- MTTC Psychology: Language Development
- MTTC Psychology: Social Development
- MTTC Psychology: Social Relationship Development
- MTTC Psychology: Biological Bases of Behavior
- MTTC Psychology: Sensation and Perception
- MTTC Psychology: States of Consciousness
- MTTC Psychology: Learning
- MTTC Psychology: Cognition
- MTTC Psychology: Motivation and Emotion
- MTTC Psychology: Personality Development and Theories
- MTTC Psychology: Stress Management and Coping Mechanisms
- MTTC Psychology: Abnormal Psychology Basics
- MTTC Psychology: Psychological Disorders and Health
- MTTC Psychology: Mental Health Therapy
- MTTC Psychology: Mental Health Treatment
- MTTC Psychology: Study of Social Psychology
- MTTC Psychology: Group Decisions
- MTTC Psychology Flashcards