Ch 21: OAE: Business Communication

About This Chapter

Watch this chapter's fun video lessons and take the multiple-choice quizzes that follow to review business communication channels, the elements of persuasive messages, cross-cultural communication strategies and other topics covered on the OAE Marketing exam.

OAE: Business Communication - Chapter Summary

Some questions on the OAE Marketing exam are designed to measure your familiarity with business communication skills. Get ready for them with the help of this chapter's video lessons on topics including:

  • Characteristics of organizational communication
  • Elements and barriers of effective workplace communication
  • Cross-cultural communication
  • Persuasive communication strategies
  • Purposes of various messages
  • Communication channels
  • Audience analysis
  • Coherent paragraph structure
  • Communication law and nondiscriminatory language
  • Uses of communication technology

Take advantage of our instructors' expertise by watching the short videos or reading the lesson transcripts. Both of these instructional formats, as well as the multiple-choice quizzes, are completely self-paced and accessible on your mobile device.

OAE: Business Communication Objectives

To qualify for a marketing career and technical education teaching license in Ohio, you'll need to pass the OAE Marketing exam. This computer-based exam includes 100 multiple-choice questions covering four domain areas. Content covered in this chapter is found under the exam's Employment, Communication and Problem-Solving Skills content domain, which includes questions on the components of effective verbal and nonverbal communication as well as the steps involved in preparing written and oral business reports. This subject area accounts for around a quarter of the test questions.

12 Lessons in Chapter 21: OAE: Business Communication
Test your knowledge with a 30-question chapter practice test
Organizational Communication

1. Organizational Communication

If you've ever had a job, you likely understand that there are different ways to communicate with colleagues and employers. This lesson describes the role of organizational communication in the workplace while defining terms such as downward, upward, horizontal and informal communication.

Elements of Effective Communication in the Workplace

2. Elements of Effective Communication in the Workplace

Effective communication is a necessity in the workplace. There are four elements of effective communication that help improve the two-way information sharing process. These four specific elements involve being concise and clear, practical, factual and persuasive.

Barriers to Effective Communication: Definition & Examples

3. Barriers to Effective Communication: Definition & Examples

Companies need to be aware of potential barriers to communication. In general, physical separation and differences in status differences, gender, culture and language can potentially either block or distort effective communication.

Cross-Cultural Communication: Definition, Strategies & Examples

4. Cross-Cultural Communication: Definition, Strategies & Examples

Cross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. It is important for employees to understand the factors that are part of an effective, diverse workforce.

Persuasive Strategies in Business Communication

5. Persuasive Strategies in Business Communication

In today's business workplace, there is a need for individuals to be able to write effective persuasive messages in order to gain a support for action. There are three specific persuasive strategies that individuals can utilize in the workplace.

Determining the Purpose of Your Message: Inform, Persuade & Good Will

6. Determining the Purpose of Your Message: Inform, Persuade & Good Will

Determining the purpose of your message is the first step in deciding what you want to say and how you want to say it. It is essential to choose whether to inform, persuade or offer goodwill via a message in the workplace.

Choosing Your Channel of Communication: Oral, Written, Visual & Electronic

7. Choosing Your Channel of Communication: Oral, Written, Visual & Electronic

Sometimes how you deliver information is just as important as what information you deliver to an audience. It is important to understand the advantages and disadvantages to the four different types of communication channels: oral, written, visual and electronic.

Analyzing Your Audience and Adapting Your Message: Purpose, Process & Strategy

8. Analyzing Your Audience and Adapting Your Message: Purpose, Process & Strategy

In order for a message to be effective, it has to be impactful, clear and relatable to an audience. Learn about some key steps to analyzing an audience in order to identity the correct way to deliver and write a message.

Crafting Strong and Coherent Paragraphs in Business Communication

9. Crafting Strong and Coherent Paragraphs in Business Communication

Employers view the ability to write effectively as a necessary skill. Crafting strong and coherent paragraphs in business communications allows a message to reach the intended receiver effectively.

Legal and Ethical Communication: Description & Importance

10. Legal and Ethical Communication: Description & Importance

Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.

Using Nondiscriminatory Language in Business Communication

11. Using Nondiscriminatory Language in Business Communication

In this lesson, you'll learn the importance of avoiding discriminatory language in business communication. We will look at why it is essential to use the correct word choices when discussing gender, age, disability, ethnicity and sexual orientation.

The Importance of Using Communication Technology Wisely

12. The Importance of Using Communication Technology Wisely

It is very important for businesses to use communication technology wisely. This lesson explores why companies need guidelines or a code of conduct for employees to understand the limits of cell phones, emails, texting, and social media.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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