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Ch 75: OAE - Integrated Social Studies: Consumer Economics

About This Chapter

Let us help you review information about consumer economics and behavior, including advertising, consumer protection regulations and personal finance, as you study for the OAE Integrated Social Studies exam. This series of video lessons and quizzes can prepare you to correctly answer exam questions on these topics.

OAE - Integrated Social Studies: Consumer Economics - Chapter Summary

This chapter's lessons can help you refresh your knowledge of topics in consumer marketing, consumer products and consumer buying behavior as you prepare for the OAE Integrated Social Studies exam. Use our videos and quizzes to get ready for exam questions on the following topics:

  • Consumer choice and its importance
  • The process of consumer communication
  • How advertising influences buying behavior
  • Differentiating and positioning in marketing
  • Strategies in consumer merchandising
  • Government consumer protection agencies
  • Principles of personal finance

You can review these lessons at your own pace, using a computer, smartphone or tablet. Our instructors are experts who have designed these lessons to be entertaining, but also to equip you for success on the exam. You can contact the instructors if you need additional help.

OAE - Integrated Social Studies: Consumer Economics Chapter Objectives

Ohio requires passing the OAE Integrated Social Studies exam as one of the conditions for certification to teach the subject. The exam is divided into five domains, and the material this chapter covers is in the domain on economics, which makes up 12% of the exam's total score.

The OAE exam is computer based, and all its questions are multiple choice. Our lesson quizzes are in the same format. In addition to offering practice in answering these types of questions, these short quizzes let you gauge your knowledge prior to taking the exam.

7 Lessons in Chapter 75: OAE - Integrated Social Studies: Consumer Economics
Test your knowledge with a 30-question chapter practice test
The Importance of Consumer Choice in Economics

1. The Importance of Consumer Choice in Economics

Nothing makes a business happier than when we buy something they sell - well, maybe when we buy two of what they sell! This lesson explains why smart companies and governments try to understand everything about you to sell you more.

Promotion and the Consumer Communication Process

2. Promotion and the Consumer Communication Process

The marketing communication process' sole purpose is to translate the promotional message effectively to the end consumer. The communication process contains multiple components that must be planned and produced with a message that connects with the target market.

Effects of Advertising on Consumer Buying Behavior

3. Effects of Advertising on Consumer Buying Behavior

How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.

Positioning and Differentiation in Consumer Marketing

4. Positioning and Differentiation in Consumer Marketing

Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

5. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Government Regulation Agencies for Consumer Protection

6. Government Regulation Agencies for Consumer Protection

You will learn about the government regulatory agencies that protect consumers. We'll discuss what the acronyms CFPB, CPSC, FTC, FDA, NHTSA, and SEC stand for and their organizations' responsibilities.

Introduction to Personal Finance

7. Introduction to Personal Finance

While not all of us aspire to careers as accountants, a lack of interest in or understanding of basic financial concepts could cost you money. In this lesson, we'll examine four concepts associated with personal finance that will help you keep track of your money and may even help you build wealth.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Ohio Assessments for Educators - Integrated Social Studies (025): Practice & Study Guide course

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