Ch 10: OAE: Marketing & Promotions

About This Chapter

Use the entertaining video lessons in this chapter to get reacquainted with marketing and promotions. The lessons, along with short self-assessment quizzes, can help you prepare for the Ohio Assessments for Educators (OAE) Marketing exam.

OAE: Marketing & Promotions - Chapter Summary

This chapter offers video lessons on marketing and promotions designed to make preparing for the OAE Marketing assessment simple. After reviewing the lessons, you should be able to answer questions on the exam that address the following:

  • Examining target markets, buying decisions and more
  • Understanding goals of promotion and the marketing mix
  • Analyzing sales promotion in the promotional marketing mix
  • Describing trade and consumer sales promotions
  • Exploring the consumer communication process
  • Analyzing consumer awareness of promotion
  • Defining web-based sales promotion

The videos offer an exciting look into marketing and promotions, ensuring you have the comprehensive overview you deserve while making the learning process fun. In no time, you should feel ready to tackle the portion of the OAE Marketing exam covering these concepts.

Objectives of the OAE: Marketing & Promotions Chapter

The OAE Marketing assessment tests your readiness to obtain your educator license to teach marketing in Ohio. This chapter covers topics found in the sales, promotions and merchandise control domain, which constitutes about 25% of the total test. Our lessons makes it easy for you to examine marketing and promotions as you prepare for the exam. You can utilize video timelines that allow you to watch the lessons you need and skip the rest for a more efficient learning experience. After completing each lesson, you can take a self-assessment quiz that gauges your comprehension of the materials while offering access to questions formatted similarly to those you'll encounter on the exam.

The OAE Marketing test is composed of 100 multiple-choice questions that may ask you to analyze a circumstance, complete a sentence or solve a problem. A diagram, table or graph may be present to help you conceptualize the question. Following each question are four answers, one of which you will be asked to choose as the best response. You'll have 120 minutes to complete this test.

8 Lessons in Chapter 10: OAE: Marketing & Promotions
Test your knowledge with a 30-question chapter practice test
The Promotional Mix: Target Markets, Buying Decisions & More

1. The Promotional Mix: Target Markets, Buying Decisions & More

The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling. In this lesson, you'll learn how a marketing team uses the promotional mix to reach company objectives and goals.

Goals of Promotion and the Marketing Mix

2. Goals of Promotion and the Marketing Mix

Before deciding on a final campaign, marketing managers need to decide what the promotional goals will be for their overall marketing strategy. Depending on the type of product, marketers need to either inform, persuade or remind consumers about product benefits and features.

Sales Promotion in the Promotional Marketing Mix

3. Sales Promotion in the Promotional Marketing Mix

Marketers use a wide range of sales promotion tools to incentivize consumers and intermediaries to buy. Watch this video to learn more about these tools and how they work.

Trade Sales Promotion and the Promotional Marketing Mix

4. Trade Sales Promotion and the Promotional Marketing Mix

Manufacturers offer all kinds of incentives to retailers to help sell their products. Watch this video to learn more about trade promotion and its goals, including persuading retailers, encouraging promotion, and maintaining stock.

Consumer Sales Promotion: Definition and Purpose

5. Consumer Sales Promotion: Definition and Purpose

Manufacturers offer many kinds of incentives to encourage consumers to buy their products once they reach a retailer. Watch this video to learn more about how consumer sales promotion entices customers to buy.

Promotion and the Consumer Communication Process

6. Promotion and the Consumer Communication Process

The marketing communication process' sole purpose is to translate the promotional message effectively to the end consumer. The communication process contains multiple components that must be planned and produced with a message that connects with the target market.

Consumer Awareness of Promotion: The AIDA Acronym

7. Consumer Awareness of Promotion: The AIDA Acronym

Have you ever sampled foods in a grocery store? This is one of the techniques marketing companies use to draw your business. In this lesson, you'll learn about how consumers become engaged in a promotional message. Discover the AIDA concept and understand how consumers respond to a marketing message.

Web-based Sales Promotion: Definition & Basic Strategies

8. Web-based Sales Promotion: Definition & Basic Strategies

There are many ways to promote products and services online. Effective use of Web-based sales promotions can help a company market their specials and sales to consumers. Let's further explore web-based sales promotions

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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