Ch 3: OAE: Marketing Strategy

About This Chapter

Watch engaging video lessons to boost your comprehension of marketing strategy in preparation for the Ohio Assessments for Educators (OAE) Marketing test. Self-assessment quizzes and a chapter exam can test your comprehension of the lessons.

OAE: Marketing Strategy - Chapter Summary

As you get ready to take the OAE Marketing test, it's good to refresh your knowledge of the marketing mix and other concepts you'll find on the exam. In this chapter, you can explore videos that examine marketing strategy to ensure you're ready to answer questions that address the following:

  • Defining and identifying the objective of marketing strategies
  • Examining the importance of international marketing
  • Analyzing the marketing environment
  • Identifying market strategies for a successful business
  • Understanding how to identify strategic alternatives in marketing
  • Describing consumer behavior theory and marketing strategy
  • Examining product, place, price and promotion

These video lessons are designed to provide the in-depth look at marketing strategy you need to succeed on the portion of the OAE Marketing test covering this topic. You can watch the videos at your leisure to ensure you learn at a pace that allows you to fully absorb the concepts.

OAE: Marketing Strategy Chapter Objectives

The OAE Marketing test is designed to gauge your readiness to secure an educator license to teach marketing concepts in Ohio. The exam includes 100 multiple-choice questions that cover four subareas within marketing. Some questions include a table, diagram or graph that helps you conceptualize and solve a problem. The topics found in this chapter are a part of the marketing principles domain of the test, which constitutes approximately 22% of the entire exam.

Prepare for this test by watching the entertaining video lessons in this chapter; you can access full video transcripts to enjoy a written version of the lessons. Self-assessment quizzes can help reinforce the concepts you learned while providing access to questions similar to those you'll see on the exam.

8 Lessons in Chapter 3: OAE: Marketing Strategy
Test your knowledge with a 30-question chapter practice test
International Marketing: The Importance of Global Marketing Strategy

1. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Marketing Environment: External Influences on Marketing Strategy

2. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Target Market Strategies for Successful Business

3. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

How to Identify Strategic Alternatives in Marketing

4. How to Identify Strategic Alternatives in Marketing

Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.

Consumer Behavior Theory and Marketing Strategy

5. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

The Marketing Mix: Product, Place, Price & Promotion

6. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

International Marketing Mix and the 4 Ps of Marketing

7. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Retail Marketing Mix vs. Traditional Marketing Mix

8. Retail Marketing Mix vs. Traditional Marketing Mix

In this lesson, find out how personnel and presentation round out the traditional four Ps of the marketing mix to create the retail marketing mix. Then, follow along as our farmer implements the six Ps into a new retail store.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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