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Ch 49: ORELA Business Education: E-commerce

About This Chapter

This chapter on e-commerce is designed to enhance your preparations for the ORELA Business Education assessment. Review short video lessons then test your comprehension with self-assessment quizzes.

ORELA Business Education: E-commerce - Chapter Summary

Review e-commerce concepts you haven't explored in weeks, months or years with the help of this chapter. By watching video lessons, you will be prepared for the following on the ORELA Business Education assessment:

  • Discussing the internet's impact on business operations and interactions
  • Explaining e-commerce and m-commerce, as well as e-business enhanced and enabled businesses
  • Sharing ethical issues in managing technology in business and the role of social media in business communication
  • Defining business-to-consumer, business-to-business and consumer-to-consumer e-commerce
  • Identifying types of e-businesses, describing various e-commerce revenue models and explaining how to start an internet business
  • Describing internet and global marketing, behavioral targeting and the use of collaborative filtering in e-commerce
  • Detailing the use of blogs, podcasts, wikis and the electronic channels of communication

The video lessons showcase the e-commerce concepts in a high-quality visual format that makes learning fun. You can access lesson transcripts with easily identifiable vocabulary words to deepen your understanding of these concepts.

ORELA Business Education: E-commerce - Chapter Objectives

The lessons in this ORELA Business Education: E-commerce chapter simplify the process of studying for the exam by giving you insight into what's covered. Topics in this chapter are found in the marketing, e-commerce and entrepreneurship content domain of the exam. This is one of five total content domains and constitutes about 19% of the total test. The lessons dig into the concepts you will be expected to understand then allow you to test your comprehension with short quizzes and a chapter exam. If you have additional questions about lesson topics, feel free to submit them to our experts.

The ORELA assessment is a computer-based test that consists of 150 multiple-choice questions and lasts three hours. It tests your knowledge of business education to ensure you're ready to teach it in Oregon classrooms. To pass, you must earn a minimum score of 234. Doing so effectively secures or enhances your state teaching licensure.

16 Lessons in Chapter 49: ORELA Business Education: E-commerce
Test your knowledge with a 30-question chapter practice test
The Internet's Impact on Business Operations & Interactions

1. The Internet's Impact on Business Operations & Interactions

In this lesson, you will learn how the Internet and other technological innovations have changed the way organizations operate and interact with their stakeholders.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

2. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

E-Business Enhanced and E-Business Enabled Organizations

3. E-Business Enhanced and E-Business Enabled Organizations

Businesses use the Internet in different ways. Some use it as a part of their business, while some use it to run the entire business. In this lesson, we will discuss the differences between e-business enhanced and e-business enabled businesses.

Ethical Issues in Managing Technology in Business

4. Ethical Issues in Managing Technology in Business

It is a challenge for companies to balance the need for technology with the elements of privacy and security. Let's analyze some ethical issues, such as information security, balancing the privacy of employees with the need for monitoring employees, file sharing, and copyright infringement.

What is Business-to-Consumer E-Commerce? - Definition & Examples

5. What is Business-to-Consumer E-Commerce? - Definition & Examples

Business-to-consumer E-commerce has changed the way customers buy products from stores and businesses. This lesson discusses the benefits of business-to-consumer E-commerce. A short quiz follows the lesson.

What is Business-to-Business E-Commerce? - Definition & Examples

6. What is Business-to-Business E-Commerce? - Definition & Examples

Some businesses primarily serve other businesses instead of consumers, and business-to-business (B2B) e-commerce has become an increasingly important means of providing that service. In this lesson, you'll learn about B2B e-commerce.

Consumer-to-Consumer (C2C) e-Commerce: Definition, Business Model & Examples

7. Consumer-to-Consumer (C2C) e-Commerce: Definition, Business Model & Examples

Consumers have a growing number of opportunities to engage in electronic commerce with each other. Learn about how consumer-to-consumer e-commerce works and take a quiz to test your knowledge.

E-Businesses: Types & Examples

8. E-Businesses: Types & Examples

The post-WWII technology boom, specifically the Internet, has changed business incredibly. It's created new businesses and changed how existing businesses operate. In this lesson, we'll discuss how that has occurred and look at some examples.

E-Commerce Revenue Models

9. E-Commerce Revenue Models

You have decided to start an online business. Now, you must consider how you will earn money from your site. This lesson will discuss five common revenue models that will help your e-commerce site earn more.

Internet and Global Marketing: Ecommerce on an International Scale

10. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

The Role of Social Media in Business Communication

11. The Role of Social Media in Business Communication

Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.

Blogs, Podcasts, and Wikis in Business Communication

12. Blogs, Podcasts, and Wikis in Business Communication

Business communication has drastically evolved in the last decade. In this lesson, we'll look at alternative uses of communication that help improve quality, public relations and internal employee relationships through the use of blogs, podcasts and wikis.

Using Electronic Channels of Communication: Strengths and Weaknesses

13. Using Electronic Channels of Communication: Strengths and Weaknesses

Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.

Behavioral Targeting: Definition, Uses & Issues

14. Behavioral Targeting: Definition, Uses & Issues

This lesson will define behavioral targeting in online marketing. We'll see how it's used to customize what is marketed to potential customers. The lesson will also address privacy and security concerns for consumers.

Using Collaborative Filtering in E-Commerce

15. Using Collaborative Filtering in E-Commerce

Collaborative filtering delivers recommendations to website visitors. In this lesson, you'll learn more about this filtering technique and how it's used.

Starting an Internet Business: Strategies & Related Issues

16. Starting an Internet Business: Strategies & Related Issues

In this lesson, we will address several strategies and factors which help to explain exactly how online startup businesses can be successful, including several online advertising techniques.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the ORELA Business Education: Practice & Study Guide course

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