Copyright

Ch 43: ORELA Business Education: Marketing Basics

About This Chapter

Use this chapter of brief and engaging video lessons to refresh your memory of the basics of marketing for the ORELA Business Education. You will get the practice you need to answer your exam questions with ease.

ORELA Business Education: Marketing Basics - Chapter Summary

Do you remember information about concepts like branding and marketing? If not, you can watch short but interesting video lessons about them. Answer brief multiple-choice quiz questions about outside factors of marketing methods. Your completion of this chapter will help you remember the following for your exam:

  • Marketing applications
  • Definition of marketing and marketing ethics
  • Marketing mix, including product and price
  • The politics and legalities of marketing
  • Outside factors of marketing methods
  • Marketing environment
  • Differences between business marketing and consumer marketing
  • Positioning in consumer marketing
  • Branding and brand equity

Your progress is tracked within the chapter as you move along. Lesson transcripts are available if you'd like to read them to find the central themes of each lesson. They also contain important vocabulary words. Print out the worksheets along with their answers if you need to study while you're away from the computer.

8 Lessons in Chapter 43: ORELA Business Education: Marketing Basics
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Ethical Behavior in Marketing: What Are Marketing Ethics?

2. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

The Marketing Mix: Product, Place, Price & Promotion

3. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Marketing Environment: External Influences on Marketing Strategy

4. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

The Political and Legal Environment of Marketing

5. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

6. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must develop a business selling strategy and be aware of the five different aspects of business buying behavior compared to consumer buying.

Positioning and Differentiation in Consumer Marketing

7. Positioning and Differentiation in Consumer Marketing

Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.

Branding and Brand Equity in Business Marketing

8. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Other Chapters

Other chapters within the ORELA Business Education: Practice & Study Guide course

Support