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Ch 48: ORELA Business Education: Marketing Channels & Distribution

About This Chapter

If you are looking for refresher lessons about marketing channels and distribution as you get set for the ORELA Business Education exam, you've come to the right place! Our video lessons and quizzes will help you answer exam questions.

ORELA Business Education: Marketing Channels & Distribution - Chapter Summary

Spruce up your study session by watching a quick video lesson about methods of retail distribution. You can check to see if you remember the trends associated with non-store retailing by taking a brief quiz. Once you have completed this chapter, you will be able to answer exam questions about the following:

  • Definition of a marketing channel and channel intermediaries
  • Kinds of wholesale intermediaries
  • Methods for retail distribution
  • Types of non-store retailing

If you would like to improve your quiz scores, you can always retake the quizzes. You can review the parts of the videos that address the correct answers. Try taking the chapter and final exams if you need more practice after taking the quizzes. Information about instructors can be found at the top of the lesson transcripts.

5 Lessons in Chapter 48: ORELA Business Education: Marketing Channels & Distribution
Test your knowledge with a 30-question chapter practice test
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Types of Wholesale Intermediaries

3. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

4. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

5. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the ORELA Business Education: Practice & Study Guide course

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