Ch 18: Overview of Email Marketing

About This Chapter

Strengthen your email marketing knowledge with this online help and review chapter. These bite-sized lessons and interactive quizzes can help you prepare for tests, get ahead in class and finish homework assignments.

Who's It For?

Anyone who needs help learning or mastering email marketing material will benefit from the lessons in this chapter. There is no faster or easier way to learn about the basics of email marketing. Among those who would benefit are:

  • Students who have fallen behind in understanding email marketing concepts
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about email marketing
  • Students who struggle to understand their teachers
  • Students who attend schools without extra marketing learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Overview of Email Marketing chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Overview of Email Marketing chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in an email marketing unit of a standard marketing course. Topics include:

  • Bounce rate averages and analysis
  • The differences between bounce rate and exit rate
  • Adwords in email remarketing
  • Types of retargeting
  • Retargeting case study analyses
  • Examples of effective email retargeting
  • The definition of search retargeting
  • Site retargeting best practices
  • Sessions in web analytics
  • Examples of squeeze pages
  • Comparing squeeze pages and landing pages

10 Lessons in Chapter 18: Overview of Email Marketing
Test your knowledge with a 30-question chapter practice test
What is Bounce Rate? - Definition, Average & Formula

1. What is Bounce Rate? - Definition, Average & Formula

Do you know what it means when someone bounces off of a website? In this lesson, we'll discuss what a bounce rate is, the formula for figuring your own and some average rates by industry.

Bounce Rate vs. Exit Rate

2. Bounce Rate vs. Exit Rate

Understanding how users move around your website is an important part of making sure they see what you want them to see. In this lesson, we'll define bounce rate and exit rate and describe how they are different.

How Does Retargeting Work? - Definition & Types

3. How Does Retargeting Work? - Definition & Types

Retargeting is a growing field of digital marketing. Retargeting is a form of online advertising targeted to consumers based on previous internet actions. Learn about the different forms of retargeting in this lesson.

Retargeting Case Studies

4. Retargeting Case Studies

Retargeting gives marketers a second chance to turn a lead into a conversion. In this lesson, we'll take a look at two case studies of companies who scored with retargeting campaigns.

Email Retargeting: Definition, Examples & Best Practices

5. Email Retargeting: Definition, Examples & Best Practices

In this lesson, we will learn about email retargeting. After defining it, we go through three standard email retargeting campaigns including an abandoned cart example. Finally we go through the best practices to implement in email retargeting.

What is Search Retargeting? - Definition & Overview

6. What is Search Retargeting? - Definition & Overview

In this lesson we cover the definition of search retargeting and also present an overview of search retargeting. We discuss keywords, the concept from the consumer's perspective, the concept from the marketer's perspective, and its benefits.

What is Site Retargeting? - Definition & Best Practices

7. What is Site Retargeting? - Definition & Best Practices

Did that video game you just looked at show up in an ad on your social media newsfeed? Surprise, you've been retargeted. In this lesson, we'll look at the purpose and best practices of site retargeting.

What is a Session in Web Analytics? - Definition & Length

8. What is a Session in Web Analytics? - Definition & Length

What makes up a web session? The number of pages you visit? The links you click? How about the time you're active on the page? In this lesson, we'll explore the concept and length of session in web analytics.

What is a Squeeze Page? - Definition & Examples

9. What is a Squeeze Page? - Definition & Examples

If you're trying to extricate information from your web visitors, all you need to do is give them a squeeze! In this lesson, we'll cover the basics of a squeeze page and look at a couple of examples.

Difference Between Squeeze Page and Landing Page

10. Difference Between Squeeze Page and Landing Page

Have you landed or are you being squeezed? Those are two introductions you might have when you visit a website. In this lesson, we'll look at landing and squeeze pages and how the two are different from each other.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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