Ch 9: Overview of Global Logistics & Distribution

About This Chapter

Support your study of business globalization by using these lessons to better understand how products and services are marketed and distributed to meet global demand. Short and engaging lessons can help you study for a test, clarify topics you might be struggling with in class, or even fulfill continuing education requirements.

Overview of Global Logistics & Distribution - Chapter Summary

In this chapter, you can review the collaborative efforts and techniques that go into meeting the global demand for products and services. Lessons discuss types of distribution systems and their structures, common issues with global logistics, and the marketing channel process by which products are delivered to customers.

Simple and engaging video and text lessons cover important terms, real-world examples key logistics processes. By taking the self-assessment quizzes at the end of each lesson, you can gauge how much you have retained and whether you need to review any topics further before moving on through the chapter. Once your review is complete, you should be able to:

  • Identify and define types of distribution systems
  • Relate how marketing channels are crucial for product distribution
  • Name channel intermediaries that assist in the delivery of products from manufacturers
  • Outline the structure of global distribution systems
  • Note the feature of global distribution systems
  • Analyze trends in global logistics

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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