About This Chapter
Overview of Global Logistics & Distribution - Chapter Summary
In this chapter, you can review the collaborative efforts and techniques that go into meeting the global demand for products and services. Lessons discuss types of distribution systems and their structures, common issues with global logistics, and the marketing channel process by which products are delivered to customers.
Simple and engaging video and text lessons cover important terms, real-world examples key logistics processes. By taking the self-assessment quizzes at the end of each lesson, you can gauge how much you have retained and whether you need to review any topics further before moving on through the chapter. Once your review is complete, you should be able to:
- Identify and define types of distribution systems
- Relate how marketing channels are crucial for product distribution
- Name channel intermediaries that assist in the delivery of products from manufacturers
- Outline the structure of global distribution systems
- Note the feature of global distribution systems
- Analyze trends in global logistics
1. Distribution System: Definition & Types
In this lesson about distribution systems we will grasp how the collaboration of various procedures is linked together to aid supply of products and services to meet demand. An ensuing quiz will test your knowledge.
2. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
3. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
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