About This Chapter
Personal Brand & Online Presence - Chapter Summary
This mobile-friendly personal branding chapter examines the importance of building an online presence. Take a look at these engaging and simple lessons learn how to properly use social media sites, expand your professional network online, overcome common networking barriers and much more.
We've included short self-assessment quizzes to help you check your understanding of essential personal branding and online presence concepts. Our instructors are also available to answer any questions you may have about the material. The online format of the chapter also allows you to study on any device any time that fits your schedule.
How It Helps
The chapter can benefit working professionals who want to build a personal brand and advance their careers. Learning how to effectively market yourself as a personal brand can help you connect with more professional contacts and strengthen your online presence. The chapter also helps you become more fluent with widely used social media networking platforms.
When you're finished with the chapter, you'll be able to:
- Manage a professional social media feed
- Use your online presence for personal branding
- Build a personal brand through online platforms such as LinkedIn
- Grow an online professional network
- Use privacy settings in social media effectively
- Repair a damaged personal brand/reputation
- Identify common barriers to networking
1. Managing a Professional Social Media Feed
This lesson provides the basics of managing a professional social media feed. Learn how choosing the right content is crucial, along with the importance of writing your own long-form articles and linking to them.
2. Using an Online Presence for Personal Branding
Facebook, Twitter, Instagram, Snapchat: Most people today have an online presence. But how can you use that presence to communicate your personal brand? In this lesson, we'll answer this question.
3. Building a Personal Brand on LinkedIn
If you're looking to get the message out about your business skills, consider using LinkedIn to build your personal brand online. In this lesson, we'll examine LinkedIn best practices to let the world know who you are and what you can do.
4. Growing a Professional Network Online
Having a robust professional network is key in advancing in your career, but how can you grow your network online? In this lesson, we'll look at how to use online platforms like LinkedIn to help you grow your professional network.
5. Barriers to Networking
Barriers to networking can prevent you from forming important business relationships. In this lesson, we'll discuss the barriers to networking, including a lack of confidence and the fear of asking questions, returning favors, and over-sharing.
6. Using Privacy Settings in Social Media
Without the proper privacy settings on your social media accounts, your business connections may end up seeing something personal that you probably don't want to share with the whole world. In this lesson, you'll learn how to avoid this scenario.
7. How to Repair a Damaged Reputation & Personal Brand
Before the advent of social media, it used to be your personal brand was your reputation, based on word of mouth. Now things are more complex. In this lesson, we'll examine how to recover from a setback and strategies for rebuilding your image.
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