About This Chapter
Personal Branding & Job Searching - Chapter Summary
In this chapter, our expert instructors explore the connection between job searching and personal branding. These short and engaging lessons help you see how you can apply personal branding concepts to find compatible companies, match potential employer demands, improve your resume and strengthen your interview skills.
Following each lesson is a short quiz to help you retain the concepts you study. The chapter is accessible 24/7, which helps you improve your personal branding knowledge at any time that fits your schedule. If you get stuck or have any questions, simply reach out to our instructors online.
How It Helps
The chapter is designed to help working professionals who are seeking career advancement or a new job. These lessons can help you apply personal branding strategies as a way to to streamline your job search process and make it more effective. Applying the chapter's strategies can make you a more attractive job candidate based on the needs of your potential employers.
When you're finished with the chapter, you'll be able to:
- Match your personal brand to compatible companies
- Apply effective online and in-person job search strategies
- Use your personal brand to coincide with a potential employer's demands
- Align your resume with your personal brand
- Explain how your personal brand can influence job interviewing
1. Matching Personal Brand to Compatible Companies
It's important for a person to match their personal brand to compatible companies so that their values are in alignment. Study how a personal brand is defined, how to research compatible companies, and how to sell oneself through examples.
2. Looking for a Job Online & In Person: Strategies & Best Practices
When one is looking for a job online or in person, it is important to review job postings carefully and present yourself well. Study the strategies and best practices for job hunting, and examine cautions to keep in mind when job hunting in person or online.
3. Using Personal Branding to Match Demands of a Potential Employer
Standing out among other job applicants is important, so it is best to cultivate an attractive personal brand. Learn to use personal branding to match the demands of a potential employer by identifying their needs and communicating your expertise.
4. Writing a Resume Consistent with a Personal Brand
Discover how to write a resume consistent with your personal brand to stand out for professional opportunities. Explore personal branding, learn how to formatting your resume, and understand why it's important to include personal information, skills, education, work experience, and education.
5. Personal Brands & Interviewing: Communication & Best Practices
Examine best practices for effectively communicating your personal brand in the interview process. Discover what a personal brand is, explore pre-interview brand-building, and uncover more about brand building during and after the interview.
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