About This Chapter
Personal Branding & Job Searching - Chapter Summary
In this chapter, our expert instructors explore the connection between job searching and personal branding. These short and engaging lessons help you see how you can apply personal branding concepts to find compatible companies, match potential employer demands, improve your resume and strengthen your interview skills.
Following each lesson is a short quiz to help you retain the concepts you study. The chapter is accessible 24/7, which helps you improve your personal branding knowledge at any time that fits your schedule. If you get stuck or have any questions, simply reach out to our instructors online.
How It Helps
The chapter is designed to help working professionals who are seeking career advancement or a new job. These lessons can help you apply personal branding strategies as a way to to streamline your job search process and make it more effective. Applying the chapter's strategies can make you a more attractive job candidate based on the needs of your potential employers.
When you're finished with the chapter, you'll be able to:
- Match your personal brand to compatible companies
- Apply effective online and in-person job search strategies
- Use your personal brand to coincide with a potential employer's demands
- Align your resume with your personal brand
- Explain how your personal brand can influence job interviewing
1. Matching Personal Brand to Compatible Companies
When your personal brand is consistent with your ideal company's mission and values, you will be a better match for them. Learn what you can do align your personal brand with the company's statements.
2. Looking for a Job Online & In Person: Strategies & Best Practices
In this lesson, you'll learn what it takes to get a job either online or in person. You'll see why it's important to beware of scams when searching online, and how you can make the best impression using either method.
3. Using Personal Branding to Match Demands of a Potential Employer
The job market is very tight, and getting a leg up on other job applicants is important. In this lesson, we'll look at the ways that your personal brand can help you show potential employers that you are the applicant they want.
4. Writing a Resume Consistent with a Personal Brand
Did you know that marketing is not just for businesses? Each one of us has a personal brand. In this lesson, you will learn how to write your resume to communicate your personal brand.
5. Personal Brands & Interviewing: Communication & Best Practices
A personal brand can help you get your dream job... once you've gotten through the interview! In this lesson, we'll look at how building a personal brand can help you get an interview for your dream job and what to do once you've got it.
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