Ch 34: Persuasive Writing Strategies

About This Chapter

The focus of this chapter is expanding your understanding of the elements and devices used in writing persuasive essays, including discussion of the three 'appeals': pathos, logos, and ethos.

Persuasive Writing Strategies - Chapter Summary

Our knowledgeable instructors break down the critical components of persuasive writing in this chapter. We help build your knowledge of both the structure and content of persuasive essays, covering aspects of organization, sourcing information, and using effective strategies of appeal. Among the various topics discussed, you will be treated to information on:

  • Devices used in persuasive writing
  • Developing a counterargument
  • Using the three 'appeals'
  • Organizing material in persuasive speeches
  • Writing a persuasive essay
  • Applying ethical appeal

Each video is short, with most clocking in at just five minutes long, and viewable at home or on the go with your mobile devices. In that brief time, however, you will be exposed to highly useful information delivered with fun graphics and real-world examples to cement your understanding and memory. Take the self-assessment quizzes to see how well you have absorbed the information, returning to content you are not fully confident of.

9 Lessons in Chapter 34: Persuasive Writing Strategies
Test your knowledge with a 30-question chapter practice test
Components of Writing a Persuasive Essay

1. Components of Writing a Persuasive Essay

In this lesson, we will define persuasive writing, look at the different goals of a persuasive essay, and then discuss how to plan and develop a persuasive topic.

Persuasive Devices in Writing: Definition & Examples

2. Persuasive Devices in Writing: Definition & Examples

Also known as rhetoric, persuasive writing is something you may do without even realizing! This lesson will break down its basic components and help you to excel in the art of persuasion.

What is a Counterargument? - Definition & Examples

3. What is a Counterargument? - Definition & Examples

Find out what counterarguments are and how to use them in your persuasive writing. Learn about the importance of counterarguments and how to refute them. Read the lesson and then take a quiz to test your knowledge.

What is Pathos? - Definition & Meaning

4. What is Pathos? - Definition & Meaning

Find out what pathos is and how to use it in your persuasive writing. Learn about the three appeals of persuasive writing, and then take a quiz to test your knowledge.

What is Logos? - Definition & Meaning

5. What is Logos? - Definition & Meaning

Find out what logos is, and how to use it in persuasive writing. Learn how to apply logos with inductive and deductive reasoning, then take a quiz to test your knowledge.

What is Ethos? - Definition & Meaning

6. What is Ethos? - Definition & Meaning

Learn the definition and history of the word 'ethos' and its role in persuasive writing in this lesson. Also, find out what the three rhetorical appeals are and how ethos can increase persuasiveness.

Patterns of Organization for Persuasive Speeches

7. Patterns of Organization for Persuasive Speeches

Organizing information for a persuasive speech will help to convince your audience of your point and keeps information flowing in a logical order. This can be done using a problem/solution order or Monroe's motivated sequence pattern.

How to Write a Persuasive Essay and Use Several Sources

8. How to Write a Persuasive Essay and Use Several Sources

In a persuasive essay in which you cite multiple sources, it's important to strike the right balance and use your sources to support your points without depending on them too much. In this lesson, we'll cover how to use multiple sources effectively to support your argument while still fully developing your own ideas in a persuasive essay.

Ethical Appeal: Definition & Examples

9. Ethical Appeal: Definition & Examples

Find out what an ethical appeal is and the different ways it can make your persuasive writing more effective. Learn about all three appeals used in persuasive writing and take a quiz to test your new knowledge.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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