Ch 26: PLACE Business Education: Buyer Behavior

About This Chapter

Watch video lessons on topics including consumer behavior theory, brand familiarity and the consumer decision-making process. This chapter includes plenty of resources to hone your understanding of buyer behavior as you study for your PLACE Business Education exam.

PLACE Business Education: Buyer Behavior - Chapter Summary

Review factors influencing the consumer purchase and post-purchase processes and identify their significance to marketers. Video lessons in this chapter can help you study the following topics to prepare for marketing and merchandising questions on the PLACE Business Education exam:

  • The consumer decision-making process
  • Types of consumer buying decisions
  • Consumer behavior theory
  • Consumer psychology
  • Brand familiarity
  • Cognitive dissonance

Our instructors' approachable teaching style makes it easy to review the ins and outs of buyer behavior. Access instruction by watching short videos or reading the matching transcripts. Each lesson also includes a multiple-choice quiz you can use to affirm your understanding of these exam topics.

PLACE Business Education: Buyer Behavior Objectives

In Colorado, prospective business education teachers will need to pass the PLACE Business Education exam before becoming eligible for earning this subject-matter licensure. This multiple-choice exam includes content domains on areas ranging from business management and communication to accounting, finance and business law. Lessons in this chapter can help you review all of the buyer behavior topics you'll need to be familiar with when answering questions in the business management and communication section.

7 Lessons in Chapter 26: PLACE Business Education: Buyer Behavior
Test your knowledge with a 30-question chapter practice test
Understanding the Consumer Decision-Making Process: A Marketing Must

1. Understanding the Consumer Decision-Making Process: A Marketing Must

In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.

Consumer Behavior Theory and Marketing Strategy

2. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

Consumer Psychology and the Purchase Process

3. Consumer Psychology and the Purchase Process

Basic psychology concepts like learning, memory and conditioning can play a big role in dictating what we decide to buy. Watch this video to see how they work together.

Brand Familiarity and the Purchase Process

4. Brand Familiarity and the Purchase Process

The brand of a product is like its personality. In this lesson, we'll discuss the different levels of brand familiarity and how they can impact the decision making process.

Cognitive Dissonance & Post-Purchase Process

5. Cognitive Dissonance & Post-Purchase Process

Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

6. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Influences on Consumer Buying Decisions: Cultures, Values & More

7. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other chapters within the PLACE Business Education: Practice & Study Guide course

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