Ch 21: PLACE Business Education: Market Research

About This Chapter

Take advantage of these video lessons and quizzes to prepare for market research topics on the PLACE Business Education exam. Our experienced instructors will help you review marketing research projects, marketing controls and more.

PLACE Business Education: Market Research - Chapter Summary

This chapter can help you revisit the uses of market research to develop a successful marketing campaign and get you ready for PLACE Business Education test questions. Lessons cover the following topics:

  • Role of research in marketing
  • Establishing market research projects
  • Steps in the market research process
  • The use of marketing controls
  • Sources of secondary research data

This chapter is completely self-paced, so you control the time you spend with each lesson topic. Use the illustrated video lessons and transcripts to find out what's covered on the PLACE Business Education exam, and take the multiple-choice quizzes to develop a study plan that addresses any test areas you'd like to spend extra time reviewing.

PLACE Business Education: Market Research Chapter Objectives

To qualify for business education teaching credentials in Colorado, you'll need to pass the PLACE Business Education test. This exam's multiple-choice questions are divided into five content domains, one of which covers the area of business management and communication. Lessons in this chapter are designed to prepare you for business management and communication test questions assessing your knowledge of market research methods.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the PLACE Business Education: Practice & Study Guide course