Ch 51: PLACE Business Education: Marketing Ethics and Law

About This Chapter

Review key marketing laws and the ethics behind them in this chapter. After studying these lessons, you'll be better prepared for related marketing questions on the PLACE Business Education exam.

PLACE Business Education: Marketing Ethics and Law - Chapter Summary

Marketers have to consider more than just what's going to sell a product there's a minefield of laws surrounding best marketing practices. Review these laws by studying the following topics:

  • Current legal atmosphere surrounding marketing
  • Basics of marketing morality
  • Definition of target marketing and how it can be used for evil or for good
  • Privacy and consumer protection
  • Ins and outs of ethically promoting products

Skilled instructors present this information to you in a simple-to-understand format through the brief videos found in this chapter. You can use the provided video transcript to review any missed information and vocabulary terms.

PLACE Business Education: Marketing Ethics and Law Objectives

This chapter will help you prepare for questions found the Accounting, Finance and Business Law section of the PLACE Business Education exam. Questions in this section may ask you about the various laws and ethics pertaining to marketing. All of the questions on this exam are in a multiple-choice format.

8 Lessons in Chapter 51: PLACE Business Education: Marketing Ethics and Law
Test your knowledge with a 30-question chapter practice test
The Political and Legal Environment of Marketing

1. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Ethical Behavior in Marketing: What Are Marketing Ethics?

2. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Ethical & Unethical Target Marketing in Business

3. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Advertising Abuses & Regulation

4. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Ethics and Cause-Related Marketing

5. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Legal and Ethical Communication: Description & Importance

6. Legal and Ethical Communication: Description & Importance

Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.

Legal and Ethical Concerns of Persuasive Messages

7. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

What Is Privacy Protection? - Laws & Rights

8. What Is Privacy Protection? - Laws & Rights

Financial privacy protection is a form of consumer protection. It's designed to protect consumer information held by financial institutions. This lesson discusses financial privacy protection and the Gramm-Leach-Bliley Act.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the PLACE Business Education: Practice & Study Guide course

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