Ch 20: PLACE Business Education: Marketing Principles and Strategies

About This Chapter

Use this chapter to review marketing basics and ace your PLACE Business Education exam. Video lessons and quizzes cover marketing and sales orientation, production orientation and more.

PLACE Business Education: Marketing Principles and Strategies - Chapter Summary

Get ready for your PLACE Business Education exam with this chapter's video lessons. Our experienced instructors can help you take another look at the four Ps of marketing and review the different strategies businesses use to reach consumers. Topics of discussion include:

  • Marketing applications
  • Social marketing and marketing orientation
  • Production and sales orientation
  • Differences between market and sales orientation

Whether you watch the short videos or read the lesson transcripts, you'll get a thorough review of all the marketing basics covered on your PLACE exam. Lesson and chapter quizzes are also included if you'd like to see how much of the material you've absorbed.

PLACE Business Education: Marketing Principles and Strategies Chapter Objectives

The lessons in this chapter can prepare you for related multiple-choice questions in the business management and communication section of the PLACE Business Education exam. Answers to these and other questions on topics ranging from economics and personal finance to information systems and accounting will be used to determine your eligibility for a business education teaching license in Colorado.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the PLACE Business Education: Practice & Study Guide course