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Ch 22: PLACE Business Education: Segmentation and Product Marketing

About This Chapter

Get ready for PLACE Business Education test questions on product marketing with the video lessons and quizzes in this chapter. Market segmentation, consumer product types and brand equity are just some of the topics of discussion.

PLACE Business Education: Segmentation and Product Marketing - Chapter Summary

Review product types and the processes involved in business and consumer market segmentation to prepare for the PLACE Business Education exam. Lessons in this chapter cover the following topics:

  • Types of market segmentation
  • Steps for segmenting business marketing
  • Positioning and differentiation
  • Business categories and business product types
  • Types of consumer products
  • Product development processes
  • Business growth strategies
  • Branding and brand equity

Whether you need to review the differences between consumer and business product types or just want a refresher on the various ways markets can be segmented, these self-paced lessons allow you to view the topics you want to study, when you want to study them. Watch the videos or read the transcripts and take the quizzes that follow to see how much of the test material you've mastered.

PLACE Business Education: Segmentation and Product Marketing Chapter Objectives

This chapter can prepare you for PLACE Business Education test questions on segmentation and product marketing. These types of multiple-choice questions fall under the exam's business management and communication content domain and are used, along with additional test areas, to assess your readiness for a Colorado teaching license in business education.

8 Lessons in Chapter 22: PLACE Business Education: Segmentation and Product Marketing
Test your knowledge with a 30-question chapter practice test
Market Segmentation: Why Market Segments Are Important to Marketers

1. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

2. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

3. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

Positioning and Differentiation in Consumer Marketing

4. Positioning and Differentiation in Consumer Marketing

Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.

What is a Business Product: Definition for Marketers

5. What is a Business Product: Definition for Marketers

In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

6. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Product Development and Business Growth: Process & Strategies

7. Product Development and Business Growth: Process & Strategies

Product development is an essential part of any company's growth strategy. It allows for growth in sales and market share. This development, though, is a finely tuned process that we will discuss in this lesson.

Branding and Brand Equity in Business Marketing

8. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the PLACE Business Education: Practice & Study Guide course

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