About This Chapter
PLACE English: Evaluating Media - Chapter Summary
Use the lessons and quizzes in this chapter to prepare for questions on the PLACE English exam related to critical evaluation of media and technology. These study resources will improve your ability to analyze and evaluate media through lessons on propaganda, bias and media influence. In addition, the lessons will also address the following topics:
- Impact and ethics of the media industry
- Media influence on public political attitudes
- Advertising and marketing strategies
- Social and mass media
- Differences between private and state-controlled media
- Purpose in media messages
Each video lesson comes with a full transcript that you can use as a study guide. The videos also feature an interactive timeline so you can skip topics you are already familiar with and jump straight to the areas where you want to focus.
PLACE English: Evaluating Media Chapter Objectives
This chapter on media will make sure you are well-versed in the topics related to media evaluation and analysis that could be covered on the PLACE English exam. The exam as a whole tests your understanding of literature, reading instruction and communications, however, questions on media and technology evaluation are included in the visual communication and information processing portion of the test. For this part of the exam, you will need to be able to recognize the intent of media messages, identify propaganda and be familiar with techniques used to analyze media messages.
The PLACE English exam is a part of the certification process to teach English in Colorado. It consists of around 100 multiple-choice questions, some of which will be based on a sample passage. The test length is four and a half hours, which should allow you plenty of time to complete the questions.
1. The Media Industry: Roles, Impact & Ethics
In this lesson, you will learn the role the media serves in regards to the government, business, and society, such as providing news and information, shaping attitudes and values, and developing non-market issue agenda.
2. What Is Mass Media? - Definition, Types, Influence & Examples
Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.
3. Media Bias & Criticism: Definition, Types & Examples
Media bias occurs when a media outlet reports a news story in a partial or prejudiced manner. There are many different types of media bias. This lesson takes a look at the most common types of media bias.
4. Media's Influence on the Public's Political Attitudes
Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.
5. Advertising Media Choices and Marketing Strategy
There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.
6. What is Social Media? - Definition, Use & Strategies
Think of all the audiences that are reachable today because of the rise of the Internet and social media. Social media lets people and organizations share ideas, make connections and promote themselves online through the use of video, music or words.
7. Propagandist: Definition & Examples
In this lesson we will begin by defining the term 'propaganda,' and then move on to learn what a 'propagandist' is. We will look through history to identify famous propagandists.
8. What is Propaganda? - Definition, Techniques, Types & Examples
Through this lesson, you'll define propaganda and explore some examples. You'll also come to understand how propaganda is used in social and cultural arenas.
9. Private vs. State-Controlled Media
This lesson will explore the differences between private and state-controlled media. In doing so it will highlight the 1st Amendment as well as the concept of propaganda.
10. Analyzing Purpose in Media Messages
In this lesson, we will examine advertisements to understand how they construct and convey messages. We will learn how to identify authorship, content, and audiences. We will also look at some strategies to analyze media messages.
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Other chapters within the PLACE English: Practice & Study Guide course
- PLACE English: Determining the Meaning of Words
- PLACE English: Elements & Language in Literature
- PLACE English: Literary Terms & Analysis
- PLACE English: Types & Features of Texts
- PLACE English: Literary Genres & Forms
- PLACE English: Instructional Reading Strategies
- PLACE English: Making Connections While Reading
- PLACE English: Context in Literary Works
- PLACE English: Medieval & Middle English Literature
- PLACE English: Renaissance Literature
- PLACE English: 17th & 18th Century English Literature
- PLACE English: Romantic Prose in English Literature
- PLACE English: Romantic Poetry
- PLACE English: Victorian Era Literature
- PLACE English: Ancient & Modern World Literature
- PLACE English: Native & Colonial American Literature
- PLACE English: Romantic American Literature
- PLACE English: Dark Romanticism in American Literature
- PLACE English: Transcendentalism in American Literature
- PLACE English: Realism in American Literature
- PLACE English: Modern American Authors
- PLACE English: Harlem Renaissance Writers
- PLACE English: Contemporary American Literature
- PLACE English: Young Adult Literary Works & Authors
- PLACE English: Form & Structure in Writing
- PLACE English: The Writing Process
- PLACE English: Writing Mechanics
- PLACE English: Source Citations & References
- PLACE English: Print & Media Sources of Information
- PLACE English: Communication Strategies
- PLACE English: Effective Communication & Types of Speech
- PLACE English: Visual Communication
- PLACE English: Communicating with Technology
- Strategies for Teaching Writing & Vocabulary
- Strategies for Teaching Literature & Poetry Analysis
- General Teaching Strategies
- PLACE English Flashcards