Copyright

Ch 34: PLACE English: Evaluating Media

About This Chapter

Watch engaging video lessons to learn how to evaluate media. The lessons in this chapter can help you study for the visual communication and information processing portion of the PLACE English exam.

PLACE English: Evaluating Media - Chapter Summary

Use the lessons and quizzes in this chapter to prepare for questions on the PLACE English exam related to critical evaluation of media and technology. These study resources will improve your ability to analyze and evaluate media through lessons on propaganda, bias and media influence. In addition, the lessons will also address the following topics:

  • Impact and ethics of the media industry
  • Media influence on public political attitudes
  • Advertising and marketing strategies
  • Social and mass media
  • Differences between private and state-controlled media
  • Purpose in media messages

Each video lesson comes with a full transcript that you can use as a study guide. The videos also feature an interactive timeline so you can skip topics you are already familiar with and jump straight to the areas where you want to focus.

PLACE English: Evaluating Media Chapter Objectives

This chapter on media will make sure you are well-versed in the topics related to media evaluation and analysis that could be covered on the PLACE English exam. The exam as a whole tests your understanding of literature, reading instruction and communications, however, questions on media and technology evaluation are included in the visual communication and information processing portion of the test. For this part of the exam, you will need to be able to recognize the intent of media messages, identify propaganda and be familiar with techniques used to analyze media messages.

The PLACE English exam is a part of the certification process to teach English in Colorado. It consists of around 100 multiple-choice questions, some of which will be based on a sample passage. The test length is four and a half hours, which should allow you plenty of time to complete the questions.

10 Lessons in Chapter 34: PLACE English: Evaluating Media
Test your knowledge with a 30-question chapter practice test
The Media Industry: Roles, Impact & Ethics

1. The Media Industry: Roles, Impact & Ethics

In this lesson, you will learn the role the media serves in regards to the government, business, and society, such as providing news and information, shaping attitudes and values, and developing non-market issue agenda.

What Is Mass Media? - Definition, Types, Influence & Examples

2. What Is Mass Media? - Definition, Types, Influence & Examples

Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.

Media Bias & Criticism: Definition, Types & Examples

3. Media Bias & Criticism: Definition, Types & Examples

Media bias occurs when a media outlet reports a news story in a partial or prejudiced manner. There are many different types of media bias. This lesson takes a look at the most common types of media bias.

Media's Influence on the Public's Political Attitudes

4. Media's Influence on the Public's Political Attitudes

Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.

Advertising Media Choices and Marketing Strategy

5. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

What is Social Media? - Definition, Use & Strategies

6. What is Social Media? - Definition, Use & Strategies

Think of all the audiences that are reachable today because of the rise of the Internet and social media. Social media lets people and organizations share ideas, make connections and promote themselves online through the use of video, music or words.

Propagandist: Definition & Examples

7. Propagandist: Definition & Examples

In this lesson we will begin by defining the term 'propaganda,' and then move on to learn what a 'propagandist' is. We will look through history to identify famous propagandists.

What is Propaganda? - Definition, Techniques, Types & Examples

8. What is Propaganda? - Definition, Techniques, Types & Examples

Through this lesson, you'll define propaganda and explore some examples. You'll also come to understand how propaganda is used in social and cultural arenas.

Private vs. State-Controlled Media

9. Private vs. State-Controlled Media

This lesson will explore the differences between private and state-controlled media. In doing so it will highlight the 1st Amendment as well as the concept of propaganda.

Analyzing Purpose in Media Messages

10. Analyzing Purpose in Media Messages

In this lesson, we will examine advertisements to understand how they construct and convey messages. We will learn how to identify authorship, content, and audiences. We will also look at some strategies to analyze media messages.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Other Chapters

Other chapters within the PLACE English: Practice & Study Guide course

Support