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Ch 17: PLACE Marketing: Business Technology

About This Chapter

The short and engaging video lessons in this chapter can help you prepare for the PLACE Marketing Education assessment. Use the lessons to brush up on your knowledge of business technology, then take self-assessment quizzes to test your comprehension of the materials.

PLACE Marketing: Business Technology - Chapter Summary

Refresh your knowledge of business technology as you prepare to take the PLACE Marketing Education assessment. By reviewing the fun video lessons in this chapter, you can answer questions on the exam that address the following:

  • Analyzing the characteristics and development of business technology
  • Examining how technology helps achieve business success
  • Understanding the Internet's impact on business operations and interactions
  • Determining the impact of information technology on the economy
  • Identifying ethical issues in managing technology in business
  • Analyzing computer security and threat prevention
  • Examining the impact of technology on privacy

The video lessons offer a comprehensive overview of business technology to help you prepare for the exam. You can review the lessons at any time, allowing you to absorb the information at your own pace.

Objectives of the PLACE Marketing: Business Technology Chapter

The PLACE Marketing Education assessment is designed to test your comprehension of the concepts and principles of marketing to ensure you're qualified to secure marketing educator licensure in Colorado. The topics covered in the PLACE Marketing: Business Technology chapter are found in the marketing subarea of the exam. The video lessons in this chapter on business technology can strengthen your comprehension of the materials, while self-assessment quizzes and a chapter exam offer access to questions formatted similarly to those you'll encounter on the exam.

The assessment is composed of multiple-choice questions, most of which requiring you to examine a short paragraph, sentence or question related to the test objectives. Following each question is a set of four answers. You will be asked to choose one of the four as the best option.

9 Lessons in Chapter 17: PLACE Marketing: Business Technology
What is Business Technology? - Characteristics & Development

1. What is Business Technology? - Characteristics & Development

Technology is the essence of change in business and society. In this lesson, you'll learn about technology, its characteristics, its historical phases and how innovation is fueled today.

How Technology Helps Achieve Business Success

2. How Technology Helps Achieve Business Success

Technology can help aid in the success of a business and has a winner-take-most-market reality for those with the best and most efficient technologies. In this lesson, you will learn the key ways technology helps businesses become leaders in their market.

The Internet's Impact on Business Operations & Interactions

3. The Internet's Impact on Business Operations & Interactions

In this lesson, you will learn how the Internet and other technological innovations have changed the way organizations operate and interact with their stakeholders.

Information Technology: Impact on the Economy

4. Information Technology: Impact on the Economy

Information technology has impacted the economy in a number of ways. The most noticeable changes involve e-commerce, marketing tactics, facilitation of globalization, job insecurity, and job design. This lesson will explore a variety of concepts pertaining to the changing economy, including downsizing, outsourcing, the use of cookies, the benefits and costs of globalization, and the impact of e-commerce.

Business Strategies: Market Advantages Provided by Information Systems

5. Business Strategies: Market Advantages Provided by Information Systems

What business strategies might an information system use? We'll take a look at the concepts of business process modeling, process re-engineering, total quality management and competitive advantage and see how they relate to information systems.

Ethical Issues in Managing Technology in Business

6. Ethical Issues in Managing Technology in Business

It is a challenge for companies to balance the need for technology with the elements of privacy and security. Let's analyze some ethical issues, such as information security, balancing the privacy of employees with the need for monitoring employees, file sharing, and copyright infringement.

Computer Security & Threat Prevention for Individuals & Organizations

7. Computer Security & Threat Prevention for Individuals & Organizations

Computer security and threat prevention is essential for individuals and organizations. Effective security measures can reduce errors, fraud, and losses. This lesson will explore unintentional threats and intentional threats. Various security measures and defenses will be explored, including encryption, firewalls, anti-virus, anti-spyware, passwords, back-ups, and biometric security.

Impact of Technology on Privacy

8. Impact of Technology on Privacy

Technology has a number of social and ethical implications that cause debate and concern. One specific issue is privacy. Information technology has opened up society and decreased privacy. This lesson will explore a number of privacy issues that are of concern, including electronic surveillance, availability of personal information, cookies and spyware, and workplace monitoring.

Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud

9. Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud

There are a number of challenges in the world of e-commerce and m-commerce stemming from the ease of information exchange over the Internet. The issues discussed in this lesson include consumer privacy and fraud.

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