Ch 15: PLACE Marketing: Employee Staffing & Retention

About This Chapter

This chapter's entertaining video lessons will strengthen your grasp of employee staffing and retention. Review staffing methods, employee compensation, performance appraisals and more before you sit for the PLACE Marketing Education test.

PLACE Marketing: Employee Staffing & Retention - Chapter Summary

To feel prepared for employee staffing and retention questions on the PLACE Marketing Education examination, use our short video lessons to brush up on key practices in hiring, training, appraising and terminating employees. This chapter will get you ready to tackle the following on the day of the exam:

  • Define human capital and its importance
  • Describe global staffing approaches and the hiring process
  • Discuss HR interactions with host, parent and third-country nationals
  • Explain employee compensation and retirement compensation systems
  • Address an organization's training needs
  • Recognize the causes of team conflict
  • Identify factors in employees' job attitudes and dissatisfaction
  • List the benefits and challenges of performance appraisals
  • Explain the process of terminating employees

Our professional instructors put their experience to use in the chapter's video lessons by applying important employee staffing and retention concepts to real-world scenarios. They provide simplified explanations and examples to ensure you understand key terms that you'll be asked about on the PLACE exam. The lessons also include transcripts and self-assessment quizzes.

PLACE Marketing: Employee Staffing & Retention Chapter Objectives

Passing the PLACE Marketing Education test is a teaching certification requirement for prospective marketing instructors in Colorado. The test covers business and marketing concepts as well as marketing education and careers. Within the marketing section of the exam, your understanding of entrepreneurship and HR principles will be assessed. Questions related to these objective could ask you about the staffing and retention concepts covered in this chapter.

This PLACE exam is in a multiple-choice format, as are our quizzes included with the chapter's lessons. The self-assessment quizzes provide you with a way to check your understanding of the material while also giving you practice answering marketing questions like those found on the examination.

13 Lessons in Chapter 15: PLACE Marketing: Employee Staffing & Retention
Test your knowledge with a 30-question chapter practice test
What Is Human Capital? - Importance to An Organization

1. What Is Human Capital? - Importance to An Organization

All organizations require human capital to function and accomplish their goals. In this lesson, you'll learn what human capital is, its importance and the role that human resource management plays in it. A short quiz follows.

The Hiring Process: How Human Resource Managers Recruit and Hire Employees

2. The Hiring Process: How Human Resource Managers Recruit and Hire Employees

When a company is hiring, they need to ensure that they hire the right employees. There are several different steps involved in the hiring process. This lesson explains these steps that include application forms, testing, interviewing, reference checks and health exams.

Global Staffing Approaches: Ethnocentric, Regiocentric, Polycentric, and Geocentric

3. Global Staffing Approaches: Ethnocentric, Regiocentric, Polycentric, and Geocentric

Human resource management professionals working for global organizations often have unique staffing choices. In this lesson, you'll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows.

Human Resource Interactions with Host, Parent & Third-Country Nationals

4. Human Resource Interactions with Host, Parent & Third-Country Nationals

Employee relations are guided by human resource (HR) management professionals, and the global environment makes doing this more complex. In this lesson, we'll see how HR professionals interact with employees across the globe.

Understanding Employee Compensation

5. Understanding Employee Compensation

Compensation is pay for services during the course of employment. This can be direct (or monetary) compensation and indirect (or non-monetary) compensation in the form of benefits provided to the employee.

Retirement Compensation Systems: 401(k) and Pensions

6. Retirement Compensation Systems: 401(k) and Pensions

One of the most valuable benefits an employer may offer to employees are employer-sponsored retirement plans. In this lesson, you'll learn about two common retirement benefits: 401(k) plans and traditional pensions. A short quiz follows.

Assessing Training Needs of an Organization

7. Assessing Training Needs of an Organization

This lesson discusses the process of assessing the training needs of an organization, which begins with looking at what is presently being done there and comparing that to what needs to be done. New training plans can then be put into place, making it possible for managers to solve problems.

Types of Employee Training Programs

8. Types of Employee Training Programs

There are several types of employee training programs. Employees may receive basic literacy training, interpersonal skills training, technical training, problem-solving training and diversity or sensitivity training. Each type of training targets a different facet of an organization's overall culture and performance.

Team Conflict and the Work Process

9. Team Conflict and the Work Process

Conflict is inevitable in groups, which is why managers must understand it. In this lesson you will learn about the reasons why teams may encounter conflict while working together.

Major Job Attitudes: Satisfaction, Commitment, Engagement & More

10. Major Job Attitudes: Satisfaction, Commitment, Engagement & More

Each person has a different level of attitude about their job and that attitude can be rated, if you will, by how involved the individual is in his or her job. In this lesson, we will look at job attitudes as they relate to job satisfaction, commitment, engagement, and more.

Job Dissatisfaction: Causes, Reasons and Employee Responses

11. Job Dissatisfaction: Causes, Reasons and Employee Responses

There is a level of job satisfaction for each person and each job performed. Problems occur when people are not happy with their jobs. In this lesson, we will look at causes for job dissatisfaction as well as employee responses.

Performance Appraisals: Benefits and Challenges

12. Performance Appraisals: Benefits and Challenges

Many companies use performance appraisals to assess the performance of their employees. While performance appraisals provide some notable benefits, they are not without challenges. In this lesson, we'll explore these benefits and challenges.

Terminating an Employee: Process & Best Practices

13. Terminating an Employee: Process & Best Practices

Learn about the several steps involved in the process of terminating an employee, as well as the best practices a manager can use to ensure a fair and legal separation of employment.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support