Ch 10: PLACE Marketing: Finance

About This Chapter

View this chapter's video lessons to prepare for finance questions that you'll come across on the PLACE Marketing Education test. Explore methods of raising capital as well as sources of financing. Improve your understanding of financial planning and management.

PLACE Marketing: Finance - Chapter Summary

With the lessons in this chapter, you can boost your finance knowledge before you take the PLACE Marketing Education exam. Review the types of financial and budget controls used by businesses, and study the indicators that affect market conditions. After using these video lessons, you'll be able to:

  • Discuss financial managers' responsibilities
  • Describe the financial planning process
  • Provide examples of financial controls
  • Distinguish among types of budget controls
  • Explain the role of securities markets in the economy
  • Recognize the impact of indicators on market conditions
  • Address the pros and cons of equity capital and debt capital
  • Discuss raising capital through selling stock
  • Identify sources of short- and long-term financing

In these short videos, professional instructors break down finance concepts so that they're easy to comprehend. They also use several engaging examples to illustrate these concepts in action. Our lessons include transcripts and self-assessment quizzes as well.

PLACE Marketing: Finance Chapter Objectives

If you are planning to earn marketing teacher licensure in Colorado, you'll need to pass the PLACE Marketing Education test. This examination contains multiple-choice questions that cover general marketing, marketing education and careers, and business and marketing concepts.

Of the three content areas on the test, the finance topics discussed in this chapter coincide with test questions within the entrepreneurship objective of the marketing portion. Besides preparing you for finance-related questions, taking our multiple-choice lesson quizzes will allow you to practice answering questions in the same format you can expect to see on the PLACE test.

10 Lessons in Chapter 10: PLACE Marketing: Finance
Test your knowledge with a 30-question chapter practice test
The Role and Responsibilities of Financial Managers

1. The Role and Responsibilities of Financial Managers

Financial managers play a pivotal role in the success of companies. In this lesson, you'll learn about the duties and responsibilities of financial managers. You'll also have a chance to take a short quiz after the lesson.

The Financial Planning Process

2. The Financial Planning Process

Financial planning is essential for the success of any business. In this lesson, you'll learn about the financial planning process that businesses perform, including preparation of a master budget, capital budget and cash budget.

Financial Controls in Organizations

3. Financial Controls in Organizations

Organizations have to deal with a lot of money. How do they keep it all straight? In this lesson, we're going to explore the concept of financial controls and see how these can be used to help organizations manage their resources.

Budget Controls: Top-Down, Bottom-Up, Zero-Based & Flexible Budgeting

4. Budget Controls: Top-Down, Bottom-Up, Zero-Based & Flexible Budgeting

In this lesson, we will explain the purpose of budget controls and explore several key related concepts including top-down budgeting, bottom-up budgeting, zero-based budgeting and flexible budgeting.

Securities Markets and Investment Bankers

5. Securities Markets and Investment Bankers

Securities markets and investment banks provide opportunities for companies to obtain capital and people to make investments to increase their wealth. In this lesson, you'll learn about securities markets and the players involved.

How Indicators Influence Market Conditions

6. How Indicators Influence Market Conditions

The stock market offers an opportunity for investors to accumulate a significant degree of wealth. Investors often use tools called indicators to help them make investment decisions. In this lesson, you'll learn about these tools.

Debt Capital Vs Equity Capital

7. Debt Capital Vs Equity Capital

Sufficient capital is essential for starting, maintaining and growing a business. In this lesson, you'll learn how a corporation can raise capital through equity and debt. You'll also learn about the advantages and disadvantages of each approach.

Selling Stock to Raise Capital

8. Selling Stock to Raise Capital

One method a business can use to raise funds is selling stock to potential investors. In this lesson, you'll learn about raising capital through the sale of stock, including its advantages and disadvantages.

Sources of Short-Term Financing

9. Sources of Short-Term Financing

Companies often need to utilize financing to cover shortfalls in cash flow. In this lesson, you'll learn about sources of short-term financing available to companies including trade credit, lines of credit, bank loans and credit cards.

Sources of Long-Term Financing

10. Sources of Long-Term Financing

Some businesses require a large amount of capital to get off the ground or expand. In this lesson, you'll learn about sources of long-term financing, including commercial loans, selling equity and issuing debt.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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