Ch 19: PLACE Marketing: Information Systems

About This Chapter

If you're having trouble remembering the difference between business intelligence systems and decision support systems, review with this chapter's video lessons. They cover the uses of different information systems so that you'll be ready for questions on the PLACE Marketing Education test.

PLACE Marketing: Information Systems - Chapter Summary

In this chapter, you'll refresh your memory of what an information system is and identify its parts. The engaging video lessons also take you through the functions of several types of specialized information systems, which you may be asked about on the PLACE Marketing Education test. By the time you complete the chapter, you should be able to:

  • List information system components and resources
  • Discuss how managers use decision support systems
  • Explain the applications of management information systems
  • Define business intelligence
  • Explain how senior management uses executive information systems
  • Describe the tools within a group decision support system
  • Understand how organizations use geographic information systems
  • Distinguish between an Intranet and Extranet

Experienced instructors use a variety of graphics and real-world corporate scenarios to explain how information systems work in the business world. The videos are just a few minutes long and have tags so that you can jump to key points easily. As you prepare for the PLACE exam, you can review lesson transcripts and take advantage of self-assessment quizzes.

PLACE Marketing: Information Systems Chapter Objectives

Prospective marketing teachers in Colorado must pass the PLACE Marketing Education test as part of the state's licensing requirements. Comprised of multiple-choice questions, the exam's material covers objectives in the areas of marketing, business concepts and marketing education and careers.

The material on information systems covered in this chapter coincides with the technology applications objective within the marketing category. By taking our lesson quizzes, you'll be able to check your grasp of information systems while also practicing answering questions like those on the PLACE test.

12 Lessons in Chapter 19: PLACE Marketing: Information Systems
Test your knowledge with a 30-question chapter practice test
What Is an Information System?

1. What Is an Information System?

Information systems are an integral part of businesses. But what, exactly, is an information system? In this lesson, we'll define information systems and then examine the three main components of an information system.

Input, Processing, Output & Feedback: Information System Components

2. Input, Processing, Output & Feedback: Information System Components

What are the components that really make an information system work? In this lesson, we'll explore IPOS (input, process, output and storage) and how this system works.

Information Systems Resources: Networks, Hardware, Software, Data & People

3. Information Systems Resources: Networks, Hardware, Software, Data & People

What are the resources an information system needs? Discover how networks, hardware, software, data and people work together to create usable information.

What Are Specialized Information Systems? - Decision Support Systems for Business

4. What Are Specialized Information Systems? - Decision Support Systems for Business

Specialized information systems have been developed to support decision making in an increasingly complex world. Learn about some of the different types of specialized information systems.

Decision Support Systems: How Managers Analyze Internal and External Data with DSS

5. Decision Support Systems: How Managers Analyze Internal and External Data with DSS

A Decision Support System is a specialized information system used when a problem is unstructured or when circumstances are uncertain. Learn about the data and models used in a DSS.

Management Information Systems (MIS): Manager Decision-Making Tools

6. Management Information Systems (MIS): Manager Decision-Making Tools

Management information systems help managers make effective decisions to support ongoing operations within an organization. Learn about the types of reports produced by an MIS.

Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources

7. Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources

Management Information Systems are typically organized around the functional areas of an organization. Learn about some of the most common applications of Management Information Systems.

Business Intelligence (BI): Organizing, Categorizing and Accessing Data

8. Business Intelligence (BI): Organizing, Categorizing and Accessing Data

Business Intelligence uses specialized information systems to gain a competitive edge in the marketplace. Learn about some of the specific tools used in Business Intelligence.

Executive Information Systems (EIS): Upper Management Decision-Making Tools

9. Executive Information Systems (EIS): Upper Management Decision-Making Tools

An Executive Information System is a specialized information system used to support senior-level decision making. Learn how senior management uses an executive dash board to keep a close eye on how well their organization is doing.

Group Decision Support Systems (GDSS): Improving the Group-Decision-Making Environment

10. Group Decision Support Systems (GDSS): Improving the Group-Decision-Making Environment

A Group Decision Support System, or GDSS, consists of interactive software that allows for making decisions by a group of participants. Learn about some of the tools used in a GDSS.

Geographic Information System (GIS): Using Maps & Locations to Make Decisions

11. Geographic Information System (GIS): Using Maps & Locations to Make Decisions

A Geographic Information System uses smart maps to describe geographical relationships. Learn how organizations use spatial analysis to improve decision making.

Intranet and Extranet: Comparing Information and Data Dissemination

12. Intranet and Extranet: Comparing Information and Data Dissemination

Organizations rely upon intranets and extranets to share information, communicate with employees, suppliers and customers, and enable collaboration on projects. This lesson explains how intranets and extranets work. It introduces the topics of virtual private networks, tunneling and firewalls.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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