Ch 1: PLACE Marketing: Internal Marketing Principles

About This Chapter

Prepare for internal marketing questions on the PLACE Marketing Education exam with these self-paced lessons and quizzes. Review the basic functions of marketing, marketing controls and parts of the marketing mix.

PLACE Marketing: Internal Marketing Principles - Chapter Summary

Study for the PLACE Marketing Education exam with these lessons on internal marketing, the structure of a marketing department and the four Ps of marketing. These videos cover the following topics:

  • Marketing applications
  • Internal marketing
  • Roles within a marketing department
  • Marketing controls
  • The marketing mix

Our instructors explain fundamental topics in marketing through short, engaging lessons that incorporate illustrations and fun examples. There are also multiple-choice quizzes you can use to determine if you're ready to move on to the next chapter.

PLACE Marketing: Internal Marketing Principles - Chapter Objectives

The PLACE Business Education exam is used to assess the skills of prospective teachers in Colorado. This test includes multiple-choice questions covering marketing principles, marketing education, and business and marketing. This chapter is designed to help you get you ready for questions appearing in the test's marketing domain area. Use these lessons and quizzes to prepare for questions on the internal principles and processes of marketing, including roles within a marketing department, marketing methods and marketing controls.

5 Lessons in Chapter 1: PLACE Marketing: Internal Marketing Principles
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

What is Internal Marketing? - Definition & Examples

2. What is Internal Marketing? - Definition & Examples

This lesson explains what internal marketing is and how it benefits employees. We'll also see how it can be used by managers to communicate information with employees. Scenarios in which effective internal marketing is used are included.

Marketing Department: Structure & Roles

3. Marketing Department: Structure & Roles

Marketing is a critical activity within a company, and there are specific roles that are necessary to the success of a marketing team. Learn what common roles support the marketing efforts of an organization.

Marketing Controls: Market Research, Test Marketing & Marketing Statistics

4. Marketing Controls: Market Research, Test Marketing & Marketing Statistics

In this lesson, we will explain the purpose of marketing controls and explore related concepts, such as market research, test marketing, and marketing statistics.

The Marketing Mix: Product, Place, Price & Promotion

5. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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