Ch 13: PLACE Marketing: International Trade & Global Marketing

About This Chapter

Brush up on facts about global business, including information on trade agreements, restrictions and e-commerce. The engaging videos and assessment quizzes in this study guide can get you ready for related questions on the PLACE Marketing Education exam.

PLACE Marketing: International Trade & Global Marketing - Chapter Summary

Use these lessons to refresh your understanding of doing business on a global scale as you prepare for the PLACE Marketing Education exam. Our videos can help you correctly answer exam questions on:

  • Business globalization
  • The politics of international trade
  • International trade organizations
  • Trade regulations
  • Strategic and international trade policies
  • Global marketing strategies
  • International e-commerce and marketing

These lessons review topics you are probably familiar with from your college classes, but you may be introduced to a few new concepts as well. Our online format makes it easy to conduct your exam review at your own pace, on a computer or mobile device.

Objectives of the PLACE Marketing: International Trade & Global Marketing Chapter

Colorado requires passing the PLACE Marketing Education exam as a condition for licensing to teach marketing in a public school. The exam is divided into three subareas, and questions on the topics covered in the International Trade and Global Marketing chapter are in the Basic Concepts of Business and Marketing subarea.

All questions in this subarea are multiple choice, like the questions on the short quizzes that accompany each of our lessons. These quizzes let you practice taking tests in this format. They also offer an opportunity to assess your knowledge and determine where extra study is required.

8 Lessons in Chapter 13: PLACE Marketing: International Trade & Global Marketing
Internationalization & Globalization of Businesses

1. Internationalization & Globalization of Businesses

When companies decide to do international business, they have a wide variety of methods they can use to actually enter the market. This lesson will discuss those different methods and analyze how they work in an international context.

The Economics & Politics of International Trade

2. The Economics & Politics of International Trade

We will discuss the economics & politics of international trade through the definition of open trade and its benefits and drawbacks. In addition, the ideas of competitive advantage and political patience will be shown as key indicators of global success.

International Trade Organizations and Trade Agreements

3. International Trade Organizations and Trade Agreements

International trade organizations and trade agreements have enormous power in the global trade environment. In this lesson, you will learn about the roles of the GATT, NAFTA, and the World Trade Organization.

International Trade Regulations & Restrictions

4. International Trade Regulations & Restrictions

Importing and exporting are vital elements to a healthy U.S. economy. Businesses should be familiar with international laws regarding trade. This lesson defines imports and exports and discusses international trade regulations and restrictions.

International Trade Policy & Strategic Trade Policies

5. International Trade Policy & Strategic Trade Policies

Governments sometimes intervene in international trade. In this lesson, we'll examine the arguments against strategic trade policy and discuss the policy instruments used by governments to influence international trade flows.

International Marketing: The Importance of Global Marketing Strategy

6. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Internet and Global Marketing: Ecommerce on an International Scale

7. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

8. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

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