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Ch 6: PLACE Marketing: Transportation, Distribution & Logistics

About This Chapter

As you study for the PLACE Marketing Education test, be sure to complete this chapter to review the concepts of marketing channels, channel intermediaries and distribution strategies. Watch the videos on your own schedule, from either a computer or mobile device.

PLACE Marketing: Transportation, Distribution & Logistics - Chapter Summary

Before you take the Program for Licensing Assessments for Colorado Educators (PLACE) Marketing Education test, use this chapter to reinforce your understanding of marketing and supply channels, channel intermediaries and distribution strategies. These lessons are taught by professional instructors who are available to answer any question you may have about these topics. Watch our videos that prepare you to answer exam questions about:

  • Functions of the marketing channel in the marketplace
  • Channel intermediaries in business
  • Marketing and wholesale intermediaries
  • Retail distribution strategies
  • Non-store retailing
  • Horizontal and vertical channel conflict
  • Influences of supply channels
  • Service distribution and supply chain management
  • Logistics and physical distribution of goods and services

In addition to these videos, complete the lesson quizzes to find topics you don't fully understand, and then return to the lesson videos to improve your comprehension of the information. When you return to the lesson videos, go straight to the topics you haven't mastered with the embedded video tags.

PLACE Marketing: Transportation, Distribution & Logistics Objectives

The state of Colorado uses the PLACE Marketing Education exam to certify educators interested in teaching marketing classes. This exam consist of a series of multiple-choice questions. Of the material covered in this exam, a percentage falls under the subarea of Marketing; this section includes questions related to transportation, distribution and logistics. This chapter has been assembled to help you prepare for these questions through a series of lesson videos and assessments.

12 Lessons in Chapter 6: PLACE Marketing: Transportation, Distribution & Logistics
Test your knowledge with a 30-question chapter practice test
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Marketing Utilities Performed by Intermediaries

3. Marketing Utilities Performed by Intermediaries

Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.

Types of Wholesale Intermediaries

4. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

5. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

6. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Channel Conflict: Horizontal & Vertical Conflict

7. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Systems That Influence Cooperation in the Supply Channel

8. Systems That Influence Cooperation in the Supply Channel

The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.

Service Distribution: Central Place Theory & Market-Area Analysis

9. Service Distribution: Central Place Theory & Market-Area Analysis

This lesson seeks to explain the central place theory and market area analysis. In doing this, we will highlight range, threshold, competition, and transportation.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

10. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Logistics of Goods and Services

11. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

Physical Distribution in Marketing: Definition, Functions & Importance

12. Physical Distribution in Marketing: Definition, Functions & Importance

In this lesson, we'll be looking at physical distribution and the movement of finished goods from production to consumer. We will explore the functions of physical distribution and its importance.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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