About This Chapter
PLACE Marketing: Transportation, Distribution & Logistics - Chapter Summary
Before you take the Program for Licensing Assessments for Colorado Educators (PLACE) Marketing Education test, use this chapter to reinforce your understanding of marketing and supply channels, channel intermediaries and distribution strategies. These lessons are taught by professional instructors who are available to answer any question you may have about these topics. Watch our videos that prepare you to answer exam questions about:
- Functions of the marketing channel in the marketplace
- Channel intermediaries in business
- Marketing and wholesale intermediaries
- Retail distribution strategies
- Non-store retailing
- Horizontal and vertical channel conflict
- Influences of supply channels
- Service distribution and supply chain management
- Logistics and physical distribution of goods and services
In addition to these videos, complete the lesson quizzes to find topics you don't fully understand, and then return to the lesson videos to improve your comprehension of the information. When you return to the lesson videos, go straight to the topics you haven't mastered with the embedded video tags.
PLACE Marketing: Transportation, Distribution & Logistics Objectives
The state of Colorado uses the PLACE Marketing Education exam to certify educators interested in teaching marketing classes. This exam consist of a series of multiple-choice questions. Of the material covered in this exam, a percentage falls under the subarea of Marketing; this section includes questions related to transportation, distribution and logistics. This chapter has been assembled to help you prepare for these questions through a series of lesson videos and assessments.
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
3. Marketing Utilities Performed by Intermediaries
Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.
4. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
5. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
6. Non-Store Retailing: Types, Trends & Examples
Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.
7. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
8. Systems That Influence Cooperation in the Supply Channel
The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.
9. Service Distribution: Central Place Theory & Market-Area Analysis
This lesson seeks to explain the central place theory and market area analysis. In doing this, we will highlight range, threshold, competition, and transportation.
10. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
11. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
12. Physical Distribution in Marketing: Definition, Functions & Importance
In this lesson, we'll be looking at physical distribution and the movement of finished goods from production to consumer. We will explore the functions of physical distribution and its importance.
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Other chapters within the PLACE Marketing Education: Practice & Study Guide course
- PLACE Marketing: Internal Marketing Principles
- PLACE Marketing: External Marketing Principles
- PLACE Marketing: Product & Services Marketing
- PLACE Marketing: Pricing Objectives & Strategy
- PLACE Marketing: Basic Math Concepts
- PLACE Marketing: Sales Promotion
- PLACE Marketing: Entrepreneurship
- PLACE Marketing: Accounting
- PLACE Marketing: Finance
- PLACE Marketing: Macroeconomics
- PLACE Marketing: Microeconomics
- PLACE Marketing: International Trade & Global Marketing
- PLACE Marketing: Human Resource Management
- PLACE Marketing: Employee Staffing & Retention
- PLACE Marketing: Business Laws & Regulations
- PLACE Marketing: Business Technology
- PLACE Marketing: Computer Literacy
- PLACE Marketing: Information Systems
- PLACE Marketing: Business Communication
- PLACE Marketing: Education & Career Planning
- PLACE Marketing: Employment Skills
- PLACE Marketing: Career Development
- PLACE Marketing Education Flashcards