Ch 12: Practical Applications for Marketing

About This Chapter

If your employees need to learn about marketing's practical applications, then have them work through this short corporate learning chapter. The chapter can enhance your employees' marketing skills, and it's available online 24/7.

Practical Applications for Marketing - Chapter Summary

Share this chapter with your employees to help them learn or review practical marketing applications. Taught by expert instructors, this chapter breaks down a variety of marketing strategies and methods related to:

  • Advertising media
  • Market and sales orientation
  • The marketing mix
  • Strategic marketing alternatives
  • The selling process

In addition to the lessons, the chapter comes with short quizzes that reinforce important marketing applications. The chapter's online format makes it easy for your employees to review the lessons whenever they have free time, and they can submit questions to our marketing experts if they need clarification on any lesson topic.

How It Helps

  • Builds awareness: The chapter is designed to establish a high-level awareness of marketing applications.
  • Compares marketing and sales: Employees who finish the chapter should have a better understanding of the similarities and differences between sales and marketing processes.
  • Improves marketing skills: Lessons teach employees how to strengthen their marketing skills and make strong marketing decisions.

Skills Covered

By the end of the chapter, your employees should be able to:

  • Make effective advertising media choices
  • Differentiate between market orientation and sales orientation
  • Choose strategic marketing alternatives
  • Describe the marketing mix
  • Outline each step of the selling process

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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