Ch 21: Praxis Business: Marketing

About This Chapter

These lessons can help you get ready for the Praxis Business Content Knowledge exam. Review marketing theories, applications and strategies through the short video lessons and quick quizzes for self-assessment.

Praxis Business: Marketing - Chapter Summary

Use these lessons to review basic information about marketing strategies, theories and applications. The engaging videos clearly present these critical topics:

  • Marketing applications
  • Situation analysis in marketing: SWOT
  • Marketing, sales, production and societal marketing orientation
  • Market segmentation: importance and types
  • Marketing mix: product, price, place and promotion
  • Consumer behavior and marketing theories
  • Process for consumer decision making
  • Consumer psychology in purchasing
  • Consumer buying decisions: types and influences

At the end of each video, take advantage of the short quiz to check your progress. Go back and complete additional review on any necessary areas for mastery.

Praxis Business: Marketing Objectives

The marketing and management portion of this content knowledge exam composes about ten percent of the 120-question test. Watch all of the marketing videos to ensure a thorough understanding of the topics. You can demonstrate your knowledge of marketing mix, marketing principles and consumer behavior, in addition to your understanding of the necessary management objectives. The questions are multiple-choice, and you can choose to complete the paper or computer-aided format of this 2-hour test.

You earn one raw point for each correct answer. Each state sets its own required passing score. Your score report will show whether you passed, your score, the range of possible scores and the raw points possible in each section.

11 Lessons in Chapter 21: Praxis Business: Marketing
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

What is SWOT: Situation Analysis in Marketing

3. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Market Segmentation: Why Market Segments Are Important to Marketers

4. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

5. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

The Marketing Mix: Product, Place, Price & Promotion

6. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Consumer Behavior Theory and Marketing Strategy

7. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

Understanding the Consumer Decision-Making Process: A Marketing Must

8. Understanding the Consumer Decision-Making Process: A Marketing Must

In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.

Consumer Psychology and the Purchase Process

9. Consumer Psychology and the Purchase Process

Basic psychology concepts like learning, memory and conditioning can play a big role in dictating what we decide to buy. Watch this video to see how they work together.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

10. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Influences on Consumer Buying Decisions: Cultures, Values & More

11. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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