Ch 22: Pricing Strategy in Business

About This Chapter

Deepen your understanding of pricing strategy in business with help from the bite-sized lessons, multiple-choice quizzes and practice exam in this chapter. These study resources ensure you have the knowledge needed to excel on a test that covers this subject.

Pricing Strategy in Business - Chapter Summary

This chapter simplifies the process of understanding pricing strategy in business. Review entertaining lessons to get a well-rounded overview of concepts that include consumer perception, market-based transfer pricing and the loss leader price method. In no time, you will be ready to:

  • Define and list types of pricing strategy in business
  • Discuss pricing objectives and how firms decide on a pricing strategy
  • Explain the relationship between pricing strategies and consumers' perceptions of products
  • Share the meaning of market-based transfer pricing
  • Describe how the loss leader pricing method is used to generate profits in the restaurant industry

The lessons in this chapter are accessible 24/7 from any location with an Internet connection. Benefit from expert instruction and access to subject-matter pros who can answer your pricing strategy questions. With each lesson is a short quiz designed to test your understanding of specific pricing strategy concepts. A practice exam is also available to gauge your comprehension of the entire chapter.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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