Ch 16: Product Development and Retailing: Help and Review

About This Chapter

The Product Development and Retailing chapter of this Business Help and Review course is the simplest way to master product development and retailing. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure students learn the essentials of product development and retailing.

Who's it for?

Anyone who needs help learning or mastering introductory business material will benefit from taking this course. There is no faster or easier way to learn introductory business. Among those who would benefit are:

  • Students who have fallen behind in understanding branding or product development and retailing
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning business (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about product development and retailing
  • Students who struggle to understand their teachers
  • Students who attend schools without extra business learning resources

How it works:

  • Find videos in our course that cover what you need to learn or review.
  • Press play and watch the video lesson.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the product development and retailing chapter exam.

Why it works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the product development and retailing chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any product development and retailing question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students will review:

This chapter helps students review the concepts in a product development and retailing unit of a standard introductory business course. Topics covered include:

  • Branding and brand equity
  • Developing and marketing new consumer products
  • Product packaging
  • Classes of adopters
  • Product life cycles

26 Lessons in Chapter 16: Product Development and Retailing: Help and Review
Product Development and Business Growth: Process & Strategies

1. Product Development and Business Growth: Process & Strategies

Product development is an essential part of any company's growth strategy. It allows for growth in sales and market share. This development, though, is a finely tuned process that we will discuss in this lesson.

Types of New Products: New Product Lines, Product Improvements & More

2. Types of New Products: New Product Lines, Product Improvements & More

You will learn about the types of new product categories, such as new product lines or repositioned products, and the new product development process, from idea generation to commercialization.

What Is Product Packaging in Marketing? - Definition, Types & Importance

3. What Is Product Packaging in Marketing? - Definition, Types & Importance

Most products have some form of packaging, even if it's just a price tag. In this lesson, you'll learn about the function of packaging, including how packaging is used in marketing. A short quiz follows the lesson.

How a New Product is Adopted by Consumers

4. How a New Product is Adopted by Consumers

In this lesson, you will learn the five stages consumers go through to determine whether or not to adopt a product that is new to the marketplace. You will also learn why it is important for companies introducing new products to understand the adoption process their customers use.

Product Life Cycles: Development, Design and Beyond

5. Product Life Cycles: Development, Design and Beyond

Have you ever considered that products, like humans, have a life cycle? You will learn about product life cycles and how they are designed and developed. See how a product goes from its introduction to being retired.

What is a Patent? - Definition & Overview

6. What is a Patent? - Definition & Overview

Patents are an important part of intellectual property rights. In this lesson, you'll learn what a patent is and some of the key concepts related to it. A short quiz follows the lesson.

What is a Prototype? - Definition, Function & Theory

7. What is a Prototype? - Definition, Function & Theory

In the product development process, one of the key steps is creating a sample of the product before it is manufactured. This lesson will explain what a prototype is and the benefits of using one in your business.

What Is a Quality Manual in ISO 9000? - Definition & Examples

8. What Is a Quality Manual in ISO 9000? - Definition & Examples

This lesson centers on the International Organization for Standardization (ISO), quality assurance and the quality manuals by which organizations have to abide to be ISO-certified in their particular industries.

What is a Research Proposal? - Components & Examples

9. What is a Research Proposal? - Components & Examples

In this lesson, we will look at what it takes to write a research proposal. We'll look at questions to ask before beginning and the components that need to be included.

What is Graphic Design? - Definition & Explanation

10. What is Graphic Design? - Definition & Explanation

Graphic design plays an intricate part in marketing techniques used by companies. In this lesson, we will discuss what graphic design is and how it is used for logos, brochures, and packaging.

What is a Wireframe? - Tools & Examples

11. What is a Wireframe? - Tools & Examples

This lesson looks at what a wireframe is and how to create one using familiar images. These will be the basis for the interaction between a user and a software program. Using these symbols, you work through developing a wireframe for a webpage.

How to Create a Product Prototype

12. How to Create a Product Prototype

In this lesson we will learn about creative ideas that develop into a finished product known as a prototype. We will specifically look at the step-by-step process one might take to make a product prototype.

Product Lifecycle Management: Definition, Process & Tools

13. Product Lifecycle Management: Definition, Process & Tools

This lesson will discuss the basics of product life cycle management. Most products that are developed go through some sort of life cycle management. Examples would be products such as cars, computers, heavy equipment, aircrafts, etc. Product life cycle management, or PLM, is seen in product that have a long develop time or long life span.

What is Product Management? - Definition & Tools

14. What is Product Management? - Definition & Tools

Welcome to a great overview of how a product successfully grows from a simple idea into an actual item that can be purchased in the market, and learn just what skill sets you'll need along the way.

Product Management: Methodology & Metrics

15. Product Management: Methodology & Metrics

Welcome to product management methodology and metrics, where you will learn how a product makes it from the product idea phase to public distribution, as well as identifying what makes a successful product release.

Product Management: Process & Best Practices

16. Product Management: Process & Best Practices

Welcome to a comprehensive introduction to product management processes and best practices. Learn the best ways to bring a product to life and land it in the hands of customers.

Product vs. Project Management

17. Product vs. Project Management

Product and project management are often thought to mean the same thing; however, that is not quite the case. This lessons explains the difference between product and project management.

What is a Business Product: Definition for Marketers

18. What is a Business Product: Definition for Marketers

In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

19. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Branding and Brand Equity in Business Marketing

20. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

How to Develop and Market New Consumer Products

21. How to Develop and Market New Consumer Products

In this lesson, you will learn the six stages of the new product development process that companies use when they develop new consumer products. You'll also learn why it is important for companies that develop new consumer products to use this process.

How to Create a Marketing Mix for Individual Cultures & Countries

22. How to Create a Marketing Mix for Individual Cultures & Countries

In this lesson, you will learn how companies modify their domestic marketing mix to suit the unique needs and norms of foreign cultures and countries. Companies may find it necessary to modify their current product, their current promotional message, or both.

Classes of Adopters: Innovators, Early, Late and Laggards

23. Classes of Adopters: Innovators, Early, Late and Laggards

In this lesson, you will learn how innovative products are adopted by consumers. You will learn the five classes of adopters and the role each plays in this process. You will also learn why it is important for marketers to understand this process in order to successfully introduce innovative products to the marketplace.

Retailing's Role in Marketing: Definition and Dimensions

24. Retailing's Role in Marketing: Definition and Dimensions

When you start a retail store, there are many things to consider, from the type of service you'll offer to the scale of the business. In this lesson, you will learn about retailing's role in marketing and the different forms retail stores can take.

Retail Segments, Target Markets and Marketing Strategies

25. Retail Segments, Target Markets and Marketing Strategies

In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.

Retail Marketing Mix vs. Traditional Marketing Mix

26. Retail Marketing Mix vs. Traditional Marketing Mix

In this lesson, find out how personnel and presentation round out the traditional four Ps of the marketing mix to create the retail marketing mix. Then, follow along as our farmer implements the six Ps into a new retail store.

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