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Ch 32: Product Pricing for Small Business

About This Chapter

The video lessons in this chapter can increase your knowledge of or introduce you to new concepts regarding product development and pricing strategies. This chapter can help you study for a business exam, complete a homework assignment or develop your own small business.

Product Pricing for Small Business - Chapter Summary

In this chapter, you'll review the ways in which businesses select prices, what influences pricing and how consumer perception is tied to pricing. You'll also examine how the economy influences pricing and how small businesses employ effective pricing strategies. Brief video lessons only take about eight minutes to watch and can be accessed at any time, on any device. Measure what you have learned using self-assessment quizzes at the end of each lesson. Following your study of this chapter, you should be able to do the following:

  • List the three main pricing strategies
  • Determine which economic changes can impact product pricing
  • Outline pricing strategy objectives
  • Recognize the effect of price on consumer perception

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

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