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Ch 17: Product Distribution & Supply Chain Management: Help and Review

About This Chapter

The Product Distribution and Supply Chain Management chapter of this Intro to Business Help and Review course is the simplest way to understand product distribution and supply chain management. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure students learn the essentials of product distribution and supply chain management.

Who's it for?

Anyone who needs help learning or mastering introductory business material will benefit from taking this course. There is no faster or easier way to learn introductory business. Among those who would benefit are:

  • Students who have fallen behind in understanding marketing or product distribution and supply chain management
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning business (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about product distribution and supply chain management
  • Students who struggle to understand their teachers
  • Students who attend schools without extra business learning resources

How it works:

  • Find videos in our course that cover what you need to learn or review.
  • Press play and watch the video lesson.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the product distribution and supply chain management chapter exam.

Why it works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the product distribution and supply chain management chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any product distribution or supply chain management question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students will review:

This chapter helps students review the concepts in a product distribution and supply chain management unit of a standard introductory business course. Topics covered include:

  • Services marketing
  • The function of marketing channels
  • Types of wholesale intermediaries
  • Retail distribution strategies
  • Types of supply chain management

12 Lessons in Chapter 17: Product Distribution & Supply Chain Management: Help and Review
Channel Intermediaries: Definition and Function in Business

1. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Types of Wholesale Intermediaries

2. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

3. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

4. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

5. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Logistics of Goods and Services

6. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

Services Marketing: The Difference Between Services and Goods

7. Services Marketing: The Difference Between Services and Goods

In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.

How Non-Profit Marketing Differs from For-Profit Marketing

8. How Non-Profit Marketing Differs from For-Profit Marketing

For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.

Marketing Channel: Definition and Function in the Marketplace

9. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Marketing Utilities Performed by Intermediaries

10. Marketing Utilities Performed by Intermediaries

Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.

Channel Conflict: Horizontal & Vertical Conflict

11. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Systems That Influence Cooperation in the Supply Channel

12. Systems That Influence Cooperation in the Supply Channel

The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.

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