About This Chapter
How it works:
- Identify which concepts are covered on your product distribution and supply chain management homework.
- Find videos on those topics within this chapter.
- Watch fun videos, pausing and reviewing as needed.
- Complete sample problems and get instant feedback.
- Finish your product distribution and supply chain management homework with ease!
Topics from your homework you'll be able to complete:
- Service marketing
- For-profit and non-profit marketing
- Marketing channels
- Channel intermediaries
- Marketing utilities
- Wholesale intermediaries
- Retail distribution strategies
- Non-store retailing
- Channel conflicts
- Influential systems in the supply channel
- Supply chain management
- Logistics of goods and services
1. Services Marketing: The Difference Between Services and Goods
In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.
2. How Non-Profit Marketing Differs from For-Profit Marketing
For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.
3. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
4. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
5. Marketing Utilities Performed by Intermediaries
Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.
6. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
7. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
8. Non-Store Retailing: Types, Trends & Examples
Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.
9. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
10. Systems That Influence Cooperation in the Supply Channel
The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.
11. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
12. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
13. Physical Distribution in Marketing: Definition, Functions & Importance
In this lesson, we'll be looking at physical distribution and the movement of finished goods from production to consumer. We will explore the functions of physical distribution and its importance.
14. Buying Situations: Types & Concept
Buyers face different buying situations every day. In this lesson, you'll learn about different buying situations and related concepts. You'll also have a chance to take a short quiz after the lesson to reinforce your knowledge.
15. Chain Store: Definition & Overview
Have you ever wondered why you see the same stores no matter where you go? In this lesson, you'll learn about chain stores, including some of their characteristics and advantages. A short quiz follows the lesson.
16. Closed Loop Management System: Definition & Theory
What defines elite companies from the competition? Value added activities - especially those that assist in supplying products and services to the market. Closed loop management systems offer this advantage and embrace end-to-end production activities to achieve success.
17. Constant Returns to Scale: Definition & Example
In this lesson, we'll learn about constant returns to scale. We'll define the term and apply it to a few examples. The lesson concludes with a summary and a quiz.
18. Cradle to Cradle: Definition, Summary & Design
In this lesson you will learn how firms are developing waste-free products and services, through the use of a cradle to cradle design. Following your understanding of this, you can test your knowledge with a quiz.
19. Cradle to Grave: Definition, Analysis & Approach
In this lesson, you will learn about the cradle to grave approach. This lesson will explore how businesses use cradle to grave analysis to improve products and better serve their customers. Then you can finish by testing your newfound knowledge with a quiz!
20. Decline Stage of the Product Life Cycle: Examples & Overview
We have all heard the phrase, 'What goes up, must come down.' The life cycle of a product has similar attributes. This lesson outlines the decline stage of the product life cycle and looks at some examples.
21. Distribution Channels in Marketing: Definition, Types & Examples
A distribution channel is a necessity in business. This lesson will discuss these channels, the types of distribution systems, and the goods and services that move along these channels.
22. Distribution System: Definition & Types
In this lesson about distribution systems we will grasp how the collaboration of various procedures is linked together to aid supply of products and services to meet demand. An ensuing quiz will test your knowledge.
23. Exclusive Distribution: Definition, Strategy & Examples
The choice of how to distribute a product is an important aspect of a business' marketing strategy. Learn how businesses use exclusive distribution to market its products.
24. Growth Stage of the Product Life Cycle: Example & Overview
Approximately 5% of introduced products succeed in the market each year, leaving most to dissolve back into the ideas. This lesson assists you in understanding the growth stage cycle and its impact on the marketing mix.
25. Heterogeneous Products: Definition & Overview
Heterogeneous products are prevalent in our economy. In this lesson, you'll learn what heterogeneous products are and examine some related concepts. You'll also have a chance to reinforce your knowledge with a short quiz.
26. Intensive Distribution: Definition, Strategy & Examples
There are many strategies that a supplier may use to distribute their product. This lesson will discuss what intensive distribution is and why suppliers use this strategy.
27. Mass Production: Definition, Techniques & Examples
Thousands of companies use mass production every day to get their products onto store shelves. Learn the definition of mass production and go over some techniques and examples.
28. Product Attribute: Definition & Explanation
Even if you don't know it, you make buying decisions based upon product attributes. In this lesson, you'll learn what product attributes are and also learn related concepts. You'll have a chance to take a short quiz after the lesson.
29. Product Launch: Process, Strategy & Example
Releasing new products is an exciting and stressful activity for companies. By taking the appropriate actions, product launches can be successful and create a demand for the new item.
30. Product Safety: Definition & Concept
We use dozens of products every day. With so many products in our daily lives, how do we know which ones are potentially dangerous? Learn about the laws, organizations and remedies that exist to ensure the safety of consumer products.
31. What Is a Manufacturing Process? - Steps, Overview
The modern manufacturing process begins long before the products roll off an assembly line and ends long after they do. In this lesson, you'll learn about the steps in the manufacturing process. A short quiz follows.
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