About This Chapter
Product Distribution & Supply Chain Management: Chapter Summary and Learning Objectives
The distribution and supply chain management of goods and services is a central component of any business' marketing and retailing strategies. In this chapter, our instructor introduces students to a variety of topics related to the distribution of goods and services and the management of the supply chain. Students are taught the differences between services and goods and between non-profit and for-profit marketing strategies. The definition and function of marketing channels and channel intermediaries, as well as the utilities performed by intermediaries and the retail distribution strategies of intermediaries, are also covered. Our instructor describes the different types of wholesale intermediaries and non-store retailing, while also providing insight into conflict resolution and the building of cooperation. Several important vocabulary terms will also be introduced to students throughout the chapter. Upon completion of all of the chapter's lessons, a student should to be prepared to:
- Describe the differences between services and goods and non-profit and for-profit marketing
- Define and describe goods, services, marketing channels and channel intermediaries
- Analyze different retail distribution strategies
- Summarize non-store retailing practices
- Describe supply chain management, product distribution and the logistics of goods and services
|Channel Intermediaries: Definition and Function in Business||Define 'channel intermediary' and explain why it is used in business.|
|Types of Wholesale Intermediaries||Identify the different types of wholesale intermediaries in the distribution system.|
|Retail Distribution Strategies||Compare and contrast the distribution strategies used by retailers, including intensive, selective and exclusive distribution.|
|Non-Store Retailing: Types, Trends & Examples||Identify the various types of non-store retailing, including e-tailing, telemarketing, vending machines, kiosks and carts, as well as direct selling and multilevel and direct marketing.|
|Supply Chain Management: Technology, Measurement, Relationship & Material Integration||Describe and explain the different types of supply chain management, including technology, measurement, relationship and material integration.|
|Logistics of Goods and Services||Describe logistics and explain how intermediaries manage the transportation and storage of goods.|
1. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
2. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
3. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
4. Non-Store Retailing: Types, Trends & Examples
Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.
5. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
6. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
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