Ch 16: Product Distribution & Supply Chain Management

About This Chapter

Watch online product distribution and supply chain management video lessons to learn about marketing channels, intermediaries and the supply, distribution and logistics of goods and services. Each lesson is accompanied by a short multiple-choice quiz to help check your understanding of these business topics.

Product Distribution & Supply Chain Management: Chapter Summary and Learning Objectives

The distribution and supply chain management of goods and services is a central component of any business' marketing and retailing strategies. In this chapter, our instructor introduces students to a variety of topics related to the distribution of goods and services and the management of the supply chain. Students are taught the differences between services and goods and between non-profit and for-profit marketing strategies. The definition and function of marketing channels and channel intermediaries, as well as the utilities performed by intermediaries and the retail distribution strategies of intermediaries, are also covered. Our instructor describes the different types of wholesale intermediaries and non-store retailing, while also providing insight into conflict resolution and the building of cooperation. Several important vocabulary terms will also be introduced to students throughout the chapter. Upon completion of all of the chapter's lessons, a student should to be prepared to:

  • Describe the differences between services and goods and non-profit and for-profit marketing
  • Define and describe goods, services, marketing channels and channel intermediaries
  • Analyze different retail distribution strategies
  • Summarize non-store retailing practices
  • Describe supply chain management, product distribution and the logistics of goods and services

Video Objective
Channel Intermediaries: Definition and Function in Business Define 'channel intermediary' and explain why it is used in business.
Types of Wholesale Intermediaries Identify the different types of wholesale intermediaries in the distribution system.
Retail Distribution Strategies Compare and contrast the distribution strategies used by retailers, including intensive, selective and exclusive distribution.
Non-Store Retailing: Types, Trends & Examples Identify the various types of non-store retailing, including e-tailing, telemarketing, vending machines, kiosks and carts, as well as direct selling and multilevel and direct marketing.
Supply Chain Management: Technology, Measurement, Relationship & Material Integration Describe and explain the different types of supply chain management, including technology, measurement, relationship and material integration.
Logistics of Goods and Services Describe logistics and explain how intermediaries manage the transportation and storage of goods.

6 Lessons in Chapter 16: Product Distribution & Supply Chain Management
Test your knowledge with a 30-question chapter practice test
Channel Intermediaries: Definition and Function in Business

1. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Types of Wholesale Intermediaries

2. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

3. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

4. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

5. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Logistics of Goods and Services

6. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support