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Ch 11: Product & Service Management

About This Chapter

Use short, engaging video lessons in this chapter to learn new information or brush up on details about product and service management. Prepare for business class discussions or tests or review material for proficiency exams covering this subject.

Product and Service Management - Chapter Summary

From new product packaging to test marketing, this chapter addresses details about how products are developed, tested and marketed. You can learn about product life cycles and the extension of product lines and brands. This chapter makes it easy and convenient to learn about this material through expert instruction, detailed examples and 24/7 accessibility from any device. You can also determine how much you have retained and whether you need further study by taking self-assessment quizzes in each lesson. After completing this chapter, you should be able to:

  • List the six stages of new product development
  • Discuss the packaging, labeling and marketing of new products
  • Describe new product categories
  • Create modified marketing mixes for foreign markets
  • Define and provide examples of test marketing
  • Describe the process by which consumers adopt new products
  • Understand product life cycles and product line extension

8 Lessons in Chapter 11: Product & Service Management
Test your knowledge with a 30-question chapter practice test
How to Develop and Market New Consumer Products

1. How to Develop and Market New Consumer Products

In this lesson, you will learn the six stages of the new product development process that companies use when they develop new consumer products. You'll also learn why it is important for companies that develop new consumer products to use this process.

Packaging, Labeling & Marketing New Products

2. Packaging, Labeling & Marketing New Products

View this lesson to learn how companies can best package, label, and market a new product. You will see that more is involved than just putting the product in a box.

Types of New Products: New Product Lines, Product Improvements & More

3. Types of New Products: New Product Lines, Product Improvements & More

You will learn about the types of new product categories, such as new product lines or repositioned products, and the new product development process, from idea generation to commercialization.

How to Create a Marketing Mix for Individual Cultures & Countries

4. How to Create a Marketing Mix for Individual Cultures & Countries

In this lesson, you will learn how companies modify their domestic marketing mix to suit the unique needs and norms of foreign cultures and countries. Companies may find it necessary to modify their current product, their current promotional message, or both.

What Is Test Marketing? - Definition, Types & Examples

5. What Is Test Marketing? - Definition, Types & Examples

Companies often use test marketing before a new product or new advertising campaign is completely rolled out. In this lesson, you'll learn what test marketing is as well as the different types utilized.

How a New Product is Adopted by Consumers

6. How a New Product is Adopted by Consumers

In this lesson, you will learn the five stages consumers go through to determine whether or not to adopt a product that is new to the marketplace. You will also learn why it is important for companies introducing new products to understand the adoption process their customers use.

Product Life Cycles: Development, Design and Beyond

7. Product Life Cycles: Development, Design and Beyond

Have you ever considered that products, like humans, have a life cycle? You will learn about product life cycles and how they are designed and developed. See how a product goes from its introduction to being retired.

Product Line Extension: Definition, Strategies & Example

8. Product Line Extension: Definition, Strategies & Example

This lesson will define product line and brand extensions. Different types of strategies will be illustrated with examples. These will show how line extension is distinguished from brand extension.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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