Ch 13: Program Operation

About This Chapter

Learn all about the purposes of marketing education with our insightful video lessons. Then, take a look at publications and organizations that focus on marketing education.

Program Operation - Chapter Summary

These lessons will teach you about the role marketing education plays and the current trends in the field. Better understand how advisory panels influence government policy about marketing education and the goals of career student organizations. Once you understand the basics of program operations, learn about the different organizations and publications and how they influence marketing education. Once done with this chapter, you should know about:

  • Professional marketing education organizations and publications
  • The role of advisory panels and committees
  • Career student organizations

Our proven professional instructors have put together informational video lessons in order to make learning easier and more fun. Video tags make it simple to go back and revisit any information you want to take a second look at. Once you think you have the info down, check out our self-assessment quizzes to test your knowledge.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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