About This Chapter
Public Opinion & Attitudes - Chapter Summary and Learning Objectives
You can learn more about the value of public opinion and attitudes by studying this chapter. Go over persuasion and how it is used as you complete these lessons. Keep track of what you know about these concepts by taking the self-assessment quizzes that accompany each lesson. Our expert instructors will make sure you understand:
- Cantril's Laws
- Consumer attitudes
- Cognitive dissonance
- The impact of public relations on public opinion
- Persuasion and how to use it in public speaking
- Engaging readers
- Managing reputations
|Cantril's Laws of Public Opinion||Improve your understanding of Cantril's Laws.|
|Attitudes||Examine different attitudes and how they work with public relations.|
|The Theory of Cognitive Dissonance in Psychology||Ensure that you can apply the theory of cognitive dissonance.|
|Consumer Attitudes: Definition & Changes||Evaluate changes in consumer attitudes.|
|Public Relations' Impact on Public Opinion & Attitudes||Study ways that public relations have crystalized attitudes.|
|Persuasion||Explore the uses and applications of persuasion.|
|The Art of Persuasion in Public Speaking||Learn more about how you can use persuasion as a part of public speaking.|
|How to Engage Readers by Picking and Developing an Appeal||Focus on learning how to best engage your readers.|
|How Organizations Manage Their Reputations||Explore three major ways to manage an organization's reputation.|
1. Cantril's Laws of Public Opinion
Have you ever wondered what influences our opinions? In this lesson we will learn about Hadley Cantril and his Laws of Public Opinion. We will look at each law and walk through an example to help better explain the concept.
2. Attitudes: Components, Formation & Measurement
Have you ever wondered how your attitudes are formed and how they affect your behavior? In this lesson, we'll take a look at some of the internal and external factors that form our attitudes and how our behavior can be affected or changed by various influences.
3. The Theory of Cognitive Dissonance in Psychology
What happens when a person's beliefs and actions don't line up? And how do people deal with their feelings when that happens? Explore this lesson for information on psychologist Leon Festinger's theory of cognitive dissonance.
4. Consumer Attitudes: Definition & Changes
Understanding consumer attitudes can help a business understand customers better and perhaps even change their attitudes. In this lesson, you'll learn what consumer attitudes are and how they can be changed.
5. Public Relations' Impact on Public Opinion & Attitudes
Companies want the public to like them and support them. They also want customers. To have both, they need to rely on the services of public relations. In this lesson we will learn how public relations can impact the opinions of the public.
6. Understanding Strategies of Persuasion in Psychology
How are we persuaded to change our attitudes or behave in a certain way? In this lesson, you'll see four strategies of persuasion that can be used in a variety of social situations.
7. The Art of Persuasion in Public Speaking
Persuasion is all around you. You are likely trying to persuade someone or they are persuading you all of the time. In this lesson, you will learn about the different types of persuasion and the strategies you can use.
8. How to Engage Readers by Picking and Developing an Appeal
There are three types of appeals that you can use in your persuasive writing to make your arguments more effective. In this video, you'll learn about logical, ethical, and emotional appeals as well as how to use them.
9. How Organizations Manage Their Reputations
Have you ever wondered how a company manages its image? In this lesson we will learn why a reputation is important and how a company preserves that reputation. We will also look at how a company overcomes threats and risks to its reputation.
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Other chapters within the Public Relations 101: Intro to Public Relations course
- Defining Public Relations
- History & Growth of Public Relations
- Communication in Public Relations
- Management in Public Relations
- Ethics in Public Relations
- Law & Public Relations
- Research Methods in Public Relations
- Types of Media
- Employee Relations
- Government Relations & PR
- Community Relations & PR
- International Consumer Relations
- Effective Writing for Public Relations
- The Public Relations Plan
- Integrated Marketing Communications
- Crisis Management in Public Relations
- Launching a Career in Public Relations