About This Chapter
Public Relations Organizational Practices - Chapter Summary
All organizations have to worry about their public image, which is why so many businesses develop their own public relations organizational practices and policies. This chapter provides you with an overview of these practices, including explanations of key public relations concepts, strategies, and more. These easy-to-access lessons can be viewed on almost any Internet-ready device. Since we stream all of our information online, you can check out our study materials any time, day or night. By taking some time to go over this chapter, you will gain insight on how to do the following:
- Describe ways that organizations handle reputation management
- Identify stakeholder and organization collaborative relationship building strategies
- Analyze the political attitudes of the public and media influences
- Check out media's influence on government activities and elections
- Examine the connection between public opinion and political culture
- Explain how government agencies communicate with the public
- Point out the use of social media and the Internet for U.S. politics
- Appraise public relations in various industries and organizations
1. How Organizations Manage Their Reputations
Have you ever wondered how a company manages its image? In this lesson we will learn why a reputation is important and how a company preserves that reputation. We will also look at how a company overcomes threats and risks to its reputation.
2. Building Collaborative Relationships Between Organizations & Their Stakeholders
Companies need to invest time in building collaborative relationships between organizations and their stakeholders. In this lesson, you will learn about stakeholder engagement stages.
3. Media's Influence on the Public's Political Attitudes
Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.
4. The Role of Media in Elections & Other Government Activities
The media play several important roles in the campaign and election processes. This lesson examines the media's function in presidential campaigns and elections and other government activities.
5. The Relationship Between Political Culture and Public Opinion
Politicians are always trying to take the pulse of public opinion, either to follow it or to try to change it. In this lesson, you'll learn about public opinion and its relation to political culture. A short quiz follows.
6. How the Government Communicates with the Public
This lesson describes some of the formal processes used by the White House to deliver information to the public. It also describes how methods of communication influence the public's perception of events.
7. The Internet & Social Media in U.S. Politics
The lesson will address and analyze how the internet and social media have evolved to become an integral part of U.S. politics, including its current use by The President of the United States.
8. Public Relations & the Non-Profit Sector
Many of us are familiar with non-profit organizations. However, how many of us really stop to think about how they keep operating? In this lesson, we will learn all about non-profits and how they utilize public relations.
9. Public Relations in the Military
Public relations in the military is an important position to communicate with the public. In this lesson, we will discuss how a public relations officer keeps the public informed, answers questions, and prepares reports.
10. Public Relation in Healthcare
Public relations (PR) in healthcare helps communicate important information to the customers, or patients. In this lesson, we'll be discussing PR communication, brand building, lead generation, and company advising.
11. Public Relations for Labor Unions
Why is public relations so crucial to the efforts of labor unions? How is it used, and what is this important communication discipline attempting to accomplish? Read on to find out.
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