Ch 14: Required Assignments for Marketing 302: Consumer Behavior

About This Chapter

College Accelerator members who are taking Marketing 302 must complete this chapter's required assignments. These assignments count toward your final grade in the course, and they will challenge you to demonstrate a thorough understanding of consumer behavior influences.

Consumer Behavior Assignments - Summary

This chapter contains all of the required assignments for Marketing 302: Consumer Behavior. These presentation-based and written assignments ask you to apply the consumer behavior knowledge you gained throughout the course. You may be required to discuss:

  • Buyer decision-making forces
  • Consumer behavior theories
  • Advertising and promotional materials

How Assignments Work

If you're a College Accelerator member, you'll need to complete these assignments in order to earn your final course grade.

  •  Open an assignment and read through the instructions.
  •  Understand the scoring rubric your assignment will be graded on.
  •  Thoroughly review your assignment, checking for plagiarism and concepts learned in the course.
  •  Fill out the submission form (link included in the assignment) and attach your projects.
  •  Proceed to the proctored final exam on the Exams tab (you do not need to wait for your assignment grades before taking the final exam).

If you are not applying for credit, you do not need to submit your assignments.  

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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