About This Chapter
Retail Design & Presentation - Chapter Summary
Follow along with our expert instructors to review the fundamentals of retail design and presentation. These short, simple and entertaining lessons show you how things like retail store layouts, merchandising techniques and retail atmospheres can affect the customer experience. The chapter is accessible any time that's convenient, and you can submit questions to our instructors. We've also included short self-assessment quizzes to help you remember the information. By the end of the chapter, you should be able to:
- Evaluate retail store design objectives
- Compare types of retail store layouts
- Explain how store feature areas can generate customer interest
- Understand the purpose of retail signage
- Assess the components of retail space management
- Discuss effective visual merchandising techniques
- Describe the importance of visual merchandising in retail
- Tell how color, music and scent can create an appealing retail atmosphere
- Analyze examples of large retail store setups and layouts
1. Retail Store Design: Benefits & Objectives
Have you ever felt you like the layout of a store? In this lesson we will learn about how a store's design and layout will help with enhanced shopping experience and increased sales.
2. Retail Store Layouts: Types & Benefits
The layout of a store influences shopper engagement and satisfaction. Store layout can also affect loss prevention and the staff's ability to provide proper customer service. In this lesson, we'll examine the thinking behind store design.
3. Generating Customer Interest Using Feature Areas in Stores
Read and absorb this lesson and learn how to use the feature areas of your store to draw people's attention and to ultimately increase your sales. This lesson will guide you on how to make your feature areas visually appealing, as well as how to guide customers through your store.
4. Retail Signage: Types & Purpose
Signs serve multiple purposes in a retail store: they inform, they help sell, they provide directions and they help differentiate one product from another. In this lesson, we'll examine the different roles and types of signs.
5. Retail Space Management: Types of Merchandise & Other Deciding Factors
After reading this lesson, you'll know how best to place and display your merchandise so it sells well for you and your business. You'll also learn how to engage each consumer type.
6. Visual Merchandising in Retail: Definition & Techniques
Have you ever walked into a retail store and been immediately turned on or off by what you saw? Visual merchandising is very important to retail sales. In this lesson, we'll define visual merchandising and examine common techniques.
7. Why is Visual Merchandising Important in Retail?
What catches your eye first in a retail store? A display? The colors? A mess? In this lesson, we'll discuss why visual merchandising is so important in the retail environment and how, when done correctly, it keeps people spending.
8. Creating an Appealing Retail Atmosphere: Color, Music & Scent
In this this lesson, you'll learn how retail companies choose their colors, music, and scents carefully to encourage buyers to browse and then purchase from their stores.
9. Large Retail Store: Setup, Layout & Examples
Opening a large retail store can be overwhelming. In this lesson, we will discuss how to set up before opening and how to design the layout of the store to help gain sales from consumers.
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Other chapters within the Business 203: Introduction to Retail Merchandising course