Ch 9: Sales Promotion

About This Chapter

Use our informative video lessons with self-assessment quizzes to learn the ins and outs of sales promotion. You'll study topics such as the promotional marketing mix, trade sales promotion and advertising agencies.

Sales Promotion - Chapter Summary

You've all seen printed ads, but have you ever stopped to think about all of the involved elements? You can learn about those aspects, in addition to looking at the various types of advertising. In this chapter, you'll also touch on target markets, buying decisions and advertising media choices. As you wrap up this chapter, you should be able to accomplish the following:

  • Explain the essentials of the promotional marketing mix
  • Define trade sales promotion
  • List the role and functions of advertising agencies
  • Discuss marketing strategies and advertising media choices
  • Identify the basics of printed advertisements
  • Recognize the basics of institutional and product advertising

The video lessons in this chapter feature engaging animations and illustrations that bring sales promotion concepts to life. Quizzes are available to gauge your comprehension of the material, and you can find lesson transcripts linked to each video. If you need to review a main point in the video, you can use the video tags that we offer with each lesson.

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