About This Chapter
Search Engine Optimization in Marketing - Chapter Summary
These lessons present information about search engine optimization and how companies can use this marketing tactics to grow their business. Enhance your knowledge of web portals, key words and search engines through these engaging videos. Additional lesson topics include:
- Common search engines
- Uses of search engine marketing
- Definition and examples of SEO
- SEO tactics, including creating effective page titles and meta description tags and images
These short lessons each come with a quiz that you can use to assess your understanding of the material you just studied. It is easy to make steady progress by logging in from any location using your computer or mobile device, whenever you have a few minutes to complete a lesson or two. If you have any questions, you can submit them to one of our experts directly. Track your progress on your dashboard. We provide a test at the end of the chapter to check your comprehension of the main points included in these lessons.
1. Search Engines, Keywords & Web Portals
Search engines enable users to locate a vast amount of information on any topic quickly and conveniently through the Internet. Common search engines include Google, Yahoo, Bing, and AOL. The topics discussed in this lesson include search engines, Web portals, keywords, Boolean operators, spiders, search forms, database, and meta tags.
2. What is Search Engine Marketing? - Definition & Uses
Learn the definition of Search Engine Marketing (SEM) and why this technique is essential. Advertisements are not guaranteed a place in search results unless specified key words are included and indexed with popular search engines. This module gives the what, why, and how to maximize SEM to increase advertising power.
3. What is SEO? - Definition & Examples
Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search engine optimization (SEO) and how it can be applied.
4. Optimizing Websites for Effective SEO
Optimizing your website for effective SEO can drive traffic to your page in droves. In this lesson, you'll learn more about optimizing various components of your site in order to boost visitors.
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