Ch 6: Search Engine Optimization in Marketing

About This Chapter

Get a better understanding of search engine optimization (SEO) in marketing by reviewing the lessons in this chapter. Our experts present the latest definitions and principles for SEO as well as explain how to apply them.

Search Engine Optimization in Marketing - Chapter Summary

These lessons present information about search engine optimization and how companies can use this marketing tactics to grow their business. Enhance your knowledge of web portals, key words and search engines through these engaging videos. Additional lesson topics include:

  • Common search engines
  • Uses of search engine marketing
  • Definition and examples of SEO
  • SEO tactics, including creating effective page titles and meta description tags and images

These short lessons each come with a quiz that you can use to assess your understanding of the material you just studied. It is easy to make steady progress by logging in from any location using your computer or mobile device, whenever you have a few minutes to complete a lesson or two. If you have any questions, you can submit them to one of our experts directly. Track your progress on your dashboard. We provide a test at the end of the chapter to check your comprehension of the main points included in these lessons.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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