Ch 6: Search Engine Optimization

About This Chapter

Use the video lessons in this chapter to improve your understanding of Search Engine Optimization. After each lesson, take a quiz to test yourself on the material you just learned.

Search Engine Optimization - Chapter Summary

Search Engine Optimization, or SEO, is an essential tool for digital marketing. SEO can help you maximize website traffic and become more visible. The short video lessons in this chapter define the basics of SEO for you. Instructors explain the most important information about optimizing search engine results and building a following via social media. The quizzes included in this chapter can be used to test your comprehension of the material. By the end of the chapter, you should be able to:

  • Evaluate the uses of search engines, web portals and keywords
  • Outline the basics of search engine optimization
  • Apply methods for optimizing search engine results through social media
  • Integrate search engine optimization into digital marketing campaigns

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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